Power Moves Blog

Dec 20. 2017

You don’t need a massive marketing budget to make a sponsorship work, but you do need to make sure you’re asking the right questions before investing any time or money.

author: Kyle Richert

Events Sponsorships Sports Business
Dec 19. 2017

2017 Promotional Success: "Beat The Freeze” in Review

There are hundreds of professional sports teams in the United States, and all ...

author: Chris Myers

Motorsports Sports Business
Dec 14. 2017

2017 Motorsports Marketing Round-Up

2017 saw major changes in the world of motorsports marketing; from title sponsor changes, to increased social presences and video content, and ...

author: Kyle Ginty

Esports Sports Business
Nov 22. 2017

Experts: "Unreachable" audience a huge draw for esports

How do you reach the unreachable audience? How do you sell to the ad-blockers, the cord-cutters and the marketing-redefining ...

author: Rebekah Meyer

Motorsports Sponsorships Sports Business
Nov 20. 2017

Things to consider when investing in motorsports: Part 2

After part 1 was published a few ...

author: Kyle Richert

Sponsorships Sports Business
Nov 09. 2017

The Future of Sponsorships

Sport has long been a big venue for sponsorship.

author: CHARGE

Esports Sports Business
Nov 02. 2017

Esports Glossary: Level 1

As esports grows in popularity, keeping up with the terminology becomes an increasingly difficult task. To ...

author: Kyle Teague

Experiential Marketing Sports Business Events
Nov 01. 2017

Improving Your Lead Generation: Part 2

Let’s say you just managed a successful event at a trade show and

author: Kyle Ginty

Consulting Motorsports Sports Business
Oct 24. 2017

Things to consider when investing in motorsports: Part 1

Rule #1. Not all forms of motorsport are created equal. Motorsports are about ...

author: Kyle Richert

Oct 05. 2017

It’s critical to motorsports that drivers are able to share their personality with their fans.

author: Kyle Ginty

Branding Personal Branding Sports Business
Sep 14. 2017

How College Athletes Can Establish Personal Brands

Your brand doesn’t begin at the same time as your professional career. It starts much earlier, but solidifying your personal brand in college ...

author: CHARGE

Esports Sponsorships Sports Business
Sep 12. 2017

3 Pieces of Advice Before Launching Into A New Esports Sponsorship

Everyone is going to tell you that the most important component of a successful esports sponsorship is to “be authentic.” Yes, ...

author: Sara Lieser