Power Moves Blog

Esports Sports Business
Nov 22. 2017

Experts: "Unreachable" audience a huge draw for esports

How do you reach the unreachable audience? How do you sell to the ad-blockers, the cord-cutters and the marketing-redefining ...

author: Rebekah Meyer

Sponsorships Sports Business Motorsports
Nov 20. 2017

Things to consider when investing in motorsports: Part 2

After part 1 was published a few ...

author: Kyle Richert

Sponsorships Sports Business
Nov 09. 2017

The Future of Sponsorships

Sport has long been a big venue for sponsorship.

author: CHARGE

Esports Sports Business
Nov 02. 2017

Esports Glossary: Level 1

As esports grows in popularity, keeping up with the terminology becomes an increasingly difficult task. To ...

author: Kyle Teague

Events Experiential Marketing Sports Business
Nov 01. 2017

Improving Your Lead Generation: Part 2

Let’s say you just managed a successful event at a trade show and

author: Kyle Ginty

Consulting Sports Business Motorsports
Oct 24. 2017

Things to consider when investing in motorsports: Part 1

Rule #1. Not all forms of motorsport are created equal. Motorsports are about ...

author: Kyle Richert

Oct 05. 2017

It’s critical to motorsports that drivers are able to share their personality with their fans.

author: Kyle Ginty

Branding Sports Business Personal Branding
Sep 14. 2017

How College Athletes Can Establish Personal Brands

Your brand doesn’t begin at the same time as your professional career. It starts much earlier, but solidifying your personal brand in college ...

author: Ryan Gazdacka

Esports Sponsorships Sports Business
Sep 12. 2017

3 Pieces of Advice Before Launching Into A New Esports Sponsorship

Everyone is going to tell you that the most important component of a successful esports sponsorship is to “be authentic.” Yes, ...

author: Sara Lieser

Consulting Sports Business
Aug 31. 2017

What is Consulting?

One thing people say often about consulting is that it’s ‘telling you what to do, but not actually doing it.’ Still, others may think about ...

author: Jesse Ghiorzi

Branding Sports Business Personal Branding
Aug 24. 2017

Brand Now. Bank Later.

The average professional athlete’s ...

author: Jesse Ghiorzi

Events Sports Business Social Media
Aug 22. 2017

Are TV Ratings Still Relevant?

TV ratings have been a popular way to track the success of an event and health of a league or sport for as long as they have been ...

author: Jesse Ghiorzi