Power Moves Blog

Events Sponsorships Sports Business
May 10. 2018

Why brands sponsor

Whether it’s through traditional sales and marketing or through new, innovative tactics like geo-targeted social media promotions, most brands ...

author: Kyle Richert

Branding Esports Sports Business
May 08. 2018

Evaluating the NBA 2K League

This past week, the NBA 2K League Tipoff Tournament began ...

author: Kyle Teague

Sports Business Health
Apr 29. 2018

The Access Strategy: Attracting Patients Using Sports Medicine and Performance

The health care market has never been more competitive.

author: Ken Ungar

Esports Sports Business
Apr 10. 2018

Integrating esports into traditional sports

Traditional sports investing in esports teams is nothing new. However, these same traditional sports are now attempting to integrate ...

author: Kyle Teague

Sponsorships Sports Business
Mar 15. 2018

Three key questions when choosing an athlete to sponsor

The sports industry is among the biggest in the world, with the top athletes being some of the ...

author: Chris Myers

Events Experiential Marketing Sports Business
Mar 06. 2018

The state of the NFL Combine

The NFL Combine wrapped up this week in Indianapolis and once again its stature continues to grow. Even with all the success of the combine ...

author: Chris Myers

Esports Sports Business
Mar 01. 2018

U.S. sports league's ventures into esports

While esports continue to boom across the globe, more and more professional sports leagues in the United States are finding their way into the ...

author: Kyle Teague

Esports Sports Business Motorsports
Feb 27. 2018

What we're looking forward to in motorsports this year

As we gear up for the start of the IndyCar season (March 11, St. Petersburg, FL) and Formula 1 (March 25, Australian Grand Prix), and are ...

author: Kyle Ginty

Esports Sports Business
Feb 13. 2018

Esports sponsorship power rankings

In 2017 alone, esports was a $756 million industry, according to market research firm

author: Kyle Teague

Experiential Marketing Sports Business Motorsports
Jan 23. 2018

The Rolex 24: Convert your participation to sales

Every January, the greatest drivers in the world flock to

author: Kyle Richert

Esports Sports Business
Jan 16. 2018

Keeping an eye on The Overwatch League: Who's viewing?

A big milestone in the development, growth and legitimacy of esports was reached last week.

author: Kyle Teague

Branding Consulting Sports Business
Jan 09. 2018

Frustration to acceptance: How to change the U.S. Figure Skating selection process narrative

While there were some major sponsorship successes at the 2018 U.S. Figure Skating Championships, one of the main threads of contention has the ...

author: Rebekah Meyer