2017 saw major changes in the world of motorsports marketing; from title sponsor changes, to increased social presences and video content, and awesome new experiential events. Three series really stood out above the rest in 2017 when it comes to marketing their product on and off the track: Formula 1 (F1), IndyCar and NASCAR.
Experts: "Unreachable" audience a huge draw for esports
Things to consider when investing in motorsports: Part 2
After part 1 was published a few weeks ago, a number of colleagues reached out and asked about specific series’ that weren't mentioned. Our hope is to cover every pinnacle-level racing series through a sequence of blog posts. There is no order of importance because I believe every form of motorsport has potential for growth and investment opportunities.
The Future of Sponsorships
Sport has long been a big venue for sponsorship. Using players in ads has been going on since the early 20th century. In the last 30-40 years, stadium, race and college bowl game naming rights have expanded dramatically. Now most venues have a title sponsor. Though they’ve been big in European soccer for decades, jersey sponsors are hot right now in the U.S. as the NBA rolled them out this season. But what’s the next great frontier in sports sponsorship? Let’s take some educated guesses.
Esports Glossary: Level 1
As esports grows in popularity, keeping up with the terminology becomes an increasingly difficult task.
To help you stay informed, we've created a basic esports glossary. Some terms you may be familiar with, but some you almost certainly won't be. These terms will help you understand the esports world and how it operates.
Improving Your Lead Generation: Part 2
Let’s say you just managed a successful event at a trade show and collected more leads than you ever could have expected. You made sure to have great pre-event content and gave potential clients/customers/fans an interesting and interactive experience along with a killer premium gift. Congrats! But what do you do now?
Things to consider when investing in motorsports: Part 1
Rule #1. Not all forms of motorsport are created equal.
Motorsports are about as diverse as movies or esports as in there’s probably something for everyone and it can be complicated for a newcomer. Sure, there’s a driver, an engine, tires, throttle, brake, a winner and a loser, but when deciding what series or form of motorsport to invest your sponsorship dollars in, they’re not all the same. There are a number of things to consider and we’ll get to those later.
How drivers and leagues are connecting with motorsports fans like never before
Sports entities are constantly working to keep their fans engaged in their sport by energizing fans in new and unique ways. Now, there are more avenues for fans to follow the sport of racing and their favorite driver off the track than ever before.
How College Athletes Can Establish Personal Brands
Your brand doesn’t begin at the same time as your professional career. It starts much earlier, but solidifying your personal brand in college helps differentiate you from other athletes. It’s important to know how to show your personal brand as a college athlete without breaking any NCAA rules.
3 Pieces of Advice Before Launching Into A New Esports Sponsorship
Everyone is going to tell you that the most important component of a successful esports sponsorship is to “be authentic.”
Yes, authenticity is important! And, I promise that is the last time I will mention that word in this post.
Here are three other things (that aren’t the “A” word) to think about when considering inserting your brand into esports.