Power Moves Blog

Events Sponsorships Sports Business
May 10. 2018

Why brands sponsor

Whether it’s through traditional sales and marketing or through new, innovative tactics like geo-targeted social media promotions, most brands ...

author: Kyle Richert

Apr 19. 2018

Between navigating race track properties, promoters, leagues, sanctioning bodies and other sponsors, entering the world of motorsports can be a daunting task.

- Kyle Ginty

author: Kyle Ginty

Sponsorships Sports Business
Mar 15. 2018

Three key questions when choosing an athlete to sponsor

The sports industry is among the biggest in the world, with the top athletes being some of the ...

author: Chris Myers

Experiential Marketing Sponsorships Motorsports
Mar 13. 2018

Maximizing your sponsorship in motorsports

Sponsorships, especially in motorsports, have changed a lot over the past few years. The time when a primary sponsor of a team, car or driver ...

author: Kyle Richert

Esports Sponsorships Sports Business
Dec 27. 2017

The Opportunity and Benefit of Collegiate Esports

As we look forward toward 2018, we at CHARGE wanted to look back at some of the best advice, insights and ideas from the last year. This ...

author: Ken Ungar

Dec 20. 2017

You don’t need a massive marketing budget to make a sponsorship work, but you do need to make sure you’re asking the right questions before investing any time or money.

author: Kyle Richert

Events Sponsorships Sports Business
Dec 19. 2017

2017 Promotional Success: "Beat The Freeze” in Review

There are hundreds of professional sports teams in the United States, and all ...

author: Chris Myers

Sponsorships Sports Business Motorsports
Nov 20. 2017

Things to consider when investing in motorsports: Part 2

After part 1 was published a few ...

author: Kyle Richert

Sponsorships Sports Business
Nov 09. 2017

The Future of Sponsorships

Sport has long been a big venue for sponsorship.

author: CHARGE

Esports Sponsorships
Oct 10. 2017

Why esports sponsorships matter to me, the player

There are many elements that athletes of all sports have to grow into as they become more and more popular. Things like talking to reporters or ...

author: Chris Myers

Esports Sponsorships Sports Business
Sep 12. 2017

3 Pieces of Advice Before Launching Into A New Esports Sponsorship

Everyone is going to tell you that the most important component of a successful esports sponsorship is to “be authentic.” Yes, ...

author: Sara Lieser

Esports Sponsorships Sports Business
Aug 10. 2017

Maximizing Your Esports Sponsorship ROI

Esports offer an unmatched sponsorship opportunity. As league and team structures develop, companies have a chance to take advantage of its ...

author: Chris Myers