Power Moves Blog

PR Small Business Consulting
Oct 31. 2018

Vroom vroom start it up: PR for startups

🎶 I will remembeeeer youuu 🎶 Every day in America, 31 startups fail. It’s hard to say why – some due to ...

author: Jesse Ghiorzi

PR Small Business Consulting
Sep 19. 2018

PR vs. marketing: which is right for you?

So you came here because you want to know whether PR or marketing is right for your business, right? Bad news. It was a trick question. Good ...

author: Jesse Ghiorzi

Content Marketing Small Business
Aug 15. 2018

Why content marketing and B2B are a perfect match

B2B (or business to business) and B2C (or business to consumer) companies are similar in many ways. No matter who you’re selling to, you have ...

author: Rebekah Meyer

Branding Corporate Branding Small Business
Jul 19. 2018

Developing a brand for your small business

A strong brand that creates interest in your company or product and depositions your competitors can take a small business from suck to ...

author: Jesse Ghiorzi

Consulting Small Business
Jul 10. 2018

Build and sell credibility in professional services

Many of our SMB (Small & Medium-sized Businesses) clients and colleagues sell professional services. Lawyers, accountants, medical practices ...

author: Ken Ungar

SEO Small Business
May 17. 2018

The basics of on-page optimization

Have you ever searched for a specific term on Google (or any other search engine) and wondered how the company at the top of the search results ...

author: Kyle Teague

Consulting Small Business
Apr 05. 2018

The importance of project budgeting

Just because a project is completed on-time and reaches the pre-determined goals, doesn’t mean it was successful. If you just asked yourself, ...

author: Ronda Hite

Small Business Content Marketing Branding
Mar 29. 2018

Marketing can make or break your small business

It’s stressful to run a small business. Everything is up to you, from the finances to the building safety to employee retention. And that’s all ...

author: Rebekah Meyer

Content Marketing SEO Small Business
Mar 22. 2018

Key SEO metrics to monitor

Search engine optimization (SEO) is an increasingly vital part of any marketing plan. SEO isn’t a one-and-done deal, like some may think. ...

author: Kyle Teague

Branding Small Business
Oct 19. 2017

Big Branding for Small Businesses

From local plumbers to Fortune 500 organizations, every company has a brand. Small and mid-sized businesses may feel like they don’t need a ...

author: Jesse Ghiorzi

Small Business Consulting
Sep 21. 2017

3 Reasons Your Small Business Idea Needs A Business Plan

This advice seems obvious, right? You would think so, but sometimes the true value of a solid business plan is undersold. A good ...

author: Kyle Teague

SEO Small Business Consulting
Sep 19. 2017

How to Build an SEO Budget for your Small Business

SEO is a complicated topic to understand, much less to budget for. Good budgets should be based on more than a shot in the dark, but if you’re ...

author: Rebekah Meyer