Content Marketing, SEO, Social Media

What is Content Marketing?

As buzzwords go, content marketing has been reigning over the marketing world for a while now.

My bet is that is because any new ideas can be rolled into the huge, undifferentiated mass that is content marketing. Sure, ebooks and blog posts are obvious, but email nurture? Yep, that’s creating content to be sent via email. Social? Absolutely- just little bits of content sent hourly. You think we can’t claim events? Try creating a successful booth without designers and writers. Content marketing can grow to encompass anything, because all of marketing needs words or pictures (or both). All roads lead to Oz. 

That breadth is also what makes content marketing tough to nail down. When content means everything, then it functionally means nothing.

Let’s strip it back down.

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Consulting, SEO, Small Business

How to Build an SEO Budget for your Small Business

SEO is a complicated topic to understand, much less to budget for. Good budgets should be based on more than a shot in the dark, but if you’re not familiar with the area, how can you make informed projections?

Of course, there is no one answer for every situation, but there are a few levels of SEO work that cover most small businesses. These projections should let you know if you’re getting a decent deal. A higher price tag may also not be a deal breaker- many SEO companies can charge more, because they have a long history of proving Returns on Investment.

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Content Marketing, SEO, Small Business

SEO FAQ: A shortcut to sounding smart about SEO

Have you always heard that websites need to do SEO, but never understood the specifics? Want to be ready the next time your boss asks about SEO out of the blue? Here is a high-level look at what all of this SEO talk means.

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SEO, Small Business, Social Media

Attract Your Target Audience with Google Posts

Many small businesses struggle with the same problem: marketing their business. After you’ve completed the 4 basic marketing tasks for your business, it’s time to dive deeper into generating brand awareness.

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Content Marketing, SEO, Small Business

SEO Tips for Small Businesses

As a small business, search engine optimization (SEO) should be a large part of your marketing plan/strategy. Before we get into some tips to use for your business here are some notes about SEO.

SEO helps you improve your ranking and increase exposure on search-engines, specifically in geo-targeted locations like cities or states. For example, if someone in Atlanta searches "sports marketing agency" they will get different results than if someone in Indianapolis searches for the same keywords. 

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Content Marketing, SEO

SEO 101: The Basics You Need to Know for 2017

Believe it or not, search engines are evolving and getting smarter as time goes on. Creepy right? For search engines, it's no longer just about keywords as they are beginning to understand user's intent when they are searching. Adjusting to this behavior could make all the difference for your business in the next year. 

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