Jan

11

Media Relations, PR

3 Reasons Earned Media is More Important Than Ever

It’s one thing to tell your own story, it’s completely different to have a third party tell your story, which is one reason why earned media is more important than ever.

What exactly is earned media and why is it so important? Earned media is “free” exposure for your brand using public relations to reach out to the media to tell your story, whether it’s company news or newsjacking a trending topic.

The strategy of earned media is not new, but it is more relevant than it ever has been. Here are three reasons why:

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Oct

19

Media Relations, PR

Three Ways to Make Your Company's Press Releases Relevant

It’s easy to fall into the trap of sending out press releases about your company or organization that simply get the news out. But how do we make our press releases relevant so they have a higher likelihood of success?

Members of the media receive more press releases in a day than you can imagine, and it’s difficult to cut through the clutter. Here are three things you can do right now to make your press release more relevant:

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Sep

21

Media Relations, PR

Three Ways to Identify the Value of Media Hits

Determining the value of public relations efforts isn’t always easy, but it’s important we have a way to measure the return on investment so we have an understanding of the impact of media coverage. 

Here are a few ways public relations professionals identify the value of media hits:

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Mar

30

Content Marketing, PR

Three Keys to Staying Focused During a Group Brainstorming

Brainstorming can be a fun and collaborative way for you and your team think outside the box.

You can use props or play word games, but at the end of the day the goal of any brainstorm is to come up with creative ideas or solutions to a problem that is facing your team. So we’ve put together three keys to help keep your group focused during a brainstorming session:

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Mar

10

Media Relations, PR

Four Steps to Make Your Press Releases More Effective

Press releases can be a great way to get out information about your company, from announcing new products to celebrating successes, telling the world what you are up to is an important key to living outside the silo of your company.

We’ve put together four easy steps that can help any press release become more effective:

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Mar

02

Content Marketing, PR, Social Media

Top Three Reasons Why You Need a Social Media Plan

For most of us, when we use social media personally, we just post what’s on our mind and there’s no strategy to how or why we post. But when you are using social media for your business, having a plan can be a crucial key to success.

Here are three reasons why it’s important for your business to have a social media plan:

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Feb

25

Branding, Events, PR, Sports Business, Personal Branding

Four Ways the NFL Combine can Affect Player Brands

The NFL Combine is the talk of the league this week with more than 300 players descending upon Indianapolis to show their stuff for league officials and fans.

There’s a lot on the line for the players participating and their personal brand can either be enhanced or take a hit based on what happens.

Here are four ways potential NFL players’ brands can be impacted by the Combine:

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Feb

17

Media Relations, Media Training, PR

Four Quick Tips to Follow When Speaking to the Media

It can be really nerve-racking when you get a call from the local television station and they want to come out and do a story on you or your business.

To help calm those nerves, we have four quick tips to follow when the time comes to step in front of the camera.

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Feb

10

Content Marketing, PR

Five Keys to an Effective Brainstorming Session

Getting your team together for a brainstorming session can be a great way to come up with ideas for a new project or refresh an existing project.

So what’s the best way to make sure you are using everyone’s time wisely? Check out our five keys to an effective brainstorming session:

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Feb

03

Content Marketing, PR, Social Media

Easy Ways to Increase Your Twitter Reach

Twitter is like a plant. Yes, a plant. If you water your plant and take care of it, it will thrive. If you ignore it, it will wither away.

If you post infrequently and don’t interact with your followers, your reach will never grow. But if you take the following steps to put a little TLC into Twitter, you can increase your reach.

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