Power Moves Blog

PR Small Business Consulting
Oct 31. 2018

Vroom vroom start it up: PR for startups

🎶 I will remembeeeer youuu 🎶 Every day in America, 31 startups fail. It’s hard to say why – some due to ...

author: Jesse Ghiorzi

PR Small Business Consulting
Sep 19. 2018

PR vs. marketing: which is right for you?

So you came here because you want to know whether PR or marketing is right for your business, right? Bad news. It was a trick question. Good ...

author: Jesse Ghiorzi

PR Social Media
Aug 01. 2018

Using Twitter to amplify your PR efforts

This blog first appeared as a guest post on

author: Jesse Ghiorzi

PR Media Relations
May 31. 2018

Free ways to monitor media coverage

It’s important to know when the media mentions you and what they say. Old school PR folks used clipping services, called that because companies ...

author: Jesse Ghiorzi

PR Media Relations
May 15. 2018

Ways to announce your big news

You have some news to announce. That’s great. Is it big news? That’s even greater! How do you plan ...

author: Jesse Ghiorzi

Content Marketing PR Events
Apr 12. 2018

The ultimate utility player: Content

Content marketing is a discipline all its own in the marketing department. But that’s not where content’s job ends. A strong content team should ...

author: Rebekah Meyer

PR Media Relations Content Marketing
Apr 03. 2018

Leveraging your blog to generate media hits

Spending time writing content for your website’s blog can be a great way to share your knowledge with current or potential customers, especially ...

author: Lucas Wiseman

Mar 08. 2018

Three of the most important words to use in a tough or misleading interview are “I don’t know.” 

author: Lucas Wiseman

PR Media Relations
Feb 20. 2018

Using media relations to amplify your brand

You or your business are doing great things – you’re the best at what you do, and your customers love you. But you just wish more people had ...

author: Lucas Wiseman

Social Media PR
Jan 11. 2018

Three examples of newsjacking done right

In a recent blog, we gave three of examples of newsjacking, the art of latching on to an emerging ...

author: Lucas Wiseman

Media Relations PR
Dec 26. 2017

3 Reasons Earned Media is More Important Than Ever

As we look forward toward 2018, we at CHARGE wanted to look back at some of the best advice, insights and ideas from the last year. This ...

author: Lucas Wiseman

PR Social Media
Dec 12. 2017

Three examples of newsjacking gone bad

Newsjacking, the art of latching on to an emerging trending story, can be a powerful tool in generating coverage of yourself, your business or ...

author: Lucas Wiseman