Feb

22

Branding, Personal Branding

Guest Blog: What Do Your Clothes Say About You?

Imagine you are at an awards ceremony, and you see a man walk in the door in a black button up, black jeans and a pair of Converse sneakers. You, meanwhile, are dressed in a tuxedo, standing next to your date, who is wearing a long cocktail dress. You look around the room to see what everyone else is wearing, wondering if it is you or he who is out of place. When you notice that everyone else is dressed in formal attire, you breath an internal sigh of relief, then wonder, “what in the world that guy is thinking?”

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Feb

08

Branding, Consulting, Esports, Sponsorships, Sports Business, Personal Branding

Going Mainstream with eSports Players and Teams

As eSports continues to grow, one major lingering question remains: What will it take for eSports to reach the casual fan and cross over into the mainstream? 

For the die-hards, close matchups, great stats and in-game storylines are enough of a hook. But to attract casual fans, there needs to be something more. The players have to crossover because of their personalities, interests and activities away from the sport.

Here are three ways leagues and teams put their talent in a position to reach new and more fans.

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Feb

01

Consulting, Content Marketing, Personal Branding

Guest Blog: Tone is Key

Have you ever said something that sounded so clear to you, but nevertheless, it was misunderstood? Perhaps it was in a presentation, a business meeting or in a conversation during a professional networking event. The issue may not be what you said, but it may be how you said it and more importantly, how it was heard. For example, when a teenager comes home from school and walks in the house and mom or dad asks, “How was your day?” and that well-intentioned teenager quickly responds, “fine”, the tone of that answer could be the difference between free time and discussion time. In other words, “fine” can mean so many things depending upon the tone with which that simply/complex word is delivered.

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Jan

29

Branding, Content Marketing, Personal Branding

What a speech can do for your personal brand

The opportunity

If you like movies, music and seeing people walk the red carpet in their designer labels, then you probably love awards season. Celebrities often use their time on stage to “thank the Academy”, talk about their passions or say “goodnight” to their kids. Savvy celebrities do or say something that pushes their personal brand forward. Other times, it goes very wrong. While we won’t have as many eyeballs as these celebs, we can still learn something from their acceptance speeches for use in our own lives. 

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Dec

14

Branding, Consulting, Sports Business, Personal Branding

Off-The-Field Money: Three Insider Tips for NFL Draftees

If it’s Christmas season, it’s NFL draftee recruitment time. As we crisscross the country speaking to soon-to-be NFL players, we hear the same question: “How much money can I earn off the field?”

The answer to this question starts with the athlete himself. That’s because there are three keys athletes can control to maximize their earning potential. Here are our insider tips:

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Nov

09

Branding, Content Marketing, Personal Branding

Four Keys to Telling Memorable Stories About Your Brand

Strong brands have interesting stories behind them, and finishing a story with “you had to be there” should only be acceptable for Neil Armstrong.

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Nov

02

Branding, Personal Branding

4 Ways to Cut Through the Clutter with your Personal Brand

In our last eBook, we talked about creating a personal brand and promoting it effectively. You have to build a brand before you promote it, so STOP NOW and read it if you haven’t already.

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Oct

27

Branding, Personal Branding, Social Media

How to Make Your Social Media Bios Reflect Your Brand

Take a minute to Google your name. What pops up?

First-page results usually show LinkedIn, Twitter and Facebook accounts, and when someone clicks on your social profiles, they should get a clear understanding of your brand and who you are as a person. 

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Sep

08

Branding, Personal Branding

A Professional's Guide to Creating Your Personal Brand

A lot of people talk about personal branding, but many of them are unclear on how to create a brand of their own and leverage the power of one. 

A personal brand is a valuable tool that helps you increase your network, elevate your influence and even raise your income. But what is a personal brand? Why is it important? How do you create a personal brand? Just as importantly, how do you promote it and maintain it?

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Aug

31

Branding, Personal Branding

Four Important Facts About Your Personal Brand

Everyone has a brand.

Your postal carrier, your boss, your friends, the server at your favorite restaurant, your favorite athlete, your local government representative and your kids. They all have brands. It’s what comes to mind when you think of them. They may not be actively cultivating them, but trust us, they all have one.

Here are four important facts about YOUR personal brand:

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