Power Moves Blog

Branding Sports Business Personal Branding
Jul 18. 2018

2018 LIST OF 25 STRONGEST ATHLETE BRANDS UNDER 25

The CHARGE 25 Under 25, created by national sports marketing agency ...

author: Jesse Ghiorzi

Branding Corporate Branding Personal Branding
Jun 12. 2018

Prioritizing your brand touchpoints

After you’ve got your brand locked in and

author: Jesse Ghiorzi

Branding Corporate Branding Personal Branding
May 01. 2018

Brand first, then content

Brand first, then go. We say that a lot around here because we believe it’s the best way to market a person, company or product. If you dive ...

author: Jesse Ghiorzi

Branding Corporate Branding Personal Branding
Apr 17. 2018

What a brand isn't

Not everyone understands what a brand is or has another idea about what a brand is. We define a brand as a unique message about who you are and ...

author: Jesse Ghiorzi

Branding Corporate Branding Personal Branding
Mar 20. 2018

You have a brand, now update your content

You defined a brand for yourself or your business. Great job! (If you haven’t,

author: Jesse Ghiorzi

Branding Corporate Branding Personal Branding
Feb 21. 2018

The CEO's brand: Five costly mistakes

Successful personal brands generate opportunity and investment in sports and entertainment every day. However, we hear a lot of confusion in ...

author: Ken Ungar

Branding Personal Branding
Feb 15. 2018

Three pillars of a great brand

Everyone and everything has a brand – it’s what you think of when you think of that car, athlete, ...

author: Jesse Ghiorzi

Branding Personal Branding
Feb 08. 2018

Building a brand in PyeongChang

The PyeongChang opening ceremony is tomorrow, and never before have these athletes’ personal brands been so important. Hundreds of ...

author: CHARGE

Dec 29. 2017

Surprises from the CHARGE 25 Under 25 Index: Social media, cable channels and streaming have really made it possible for any market to be home to a star. 

author: Jesse Ghiorzi

Branding Personal Branding
Dec 08. 2017

How a Heisman acceptance speech can elevate your personal brand

Three of college football’s top players (Baker Mayfield,

author: CHARGE

Branding Personal Branding
Nov 07. 2017

What is Branding?

The term “brand” is a buzzword in the marketing community. Everyone uses branding, but it doesn’t always have a consistent definition. This blog ...

author: Ryan Gazdacka

Branding Sports Business Personal Branding
Sep 14. 2017

How College Athletes Can Establish Personal Brands

Your brand doesn’t begin at the same time as your professional career. It starts much earlier, but solidifying your personal brand in college ...

author: CHARGE