Power Moves Blog

Apr 19. 2018

Between navigating race track properties, promoters, leagues, sanctioning bodies and other sponsors, entering the world of motorsports can be a daunting task.

- Kyle Ginty

author: Kyle Ginty

Events Experiential Marketing Motorsports
Mar 27. 2018

Things to consider for your race track event activation

While the on-track action is always captivating, another competition is being held in the midway ...

author: Kyle Ginty

Experiential Marketing Sponsorships Motorsports
Mar 13. 2018

Maximizing your sponsorship in motorsports

Sponsorships, especially in motorsports, have changed a lot over the past few years. The time when a primary sponsor of a team, car or driver ...

author: Kyle Richert

Esports Sports Business Motorsports
Feb 27. 2018

What we're looking forward to in motorsports this year

As we gear up for the start of the IndyCar season (March 11, St. Petersburg, FL) and Formula 1 (March 25, Australian Grand Prix), and are ...

author: Kyle Ginty

Experiential Marketing Sports Business Motorsports
Jan 23. 2018

The Rolex 24: Convert your participation to sales

Every January, the greatest drivers in the world flock to

author: Kyle Richert

Experiential Marketing Sports Business Motorsports
Dec 28. 2017

Trends in Motorsports Marketing

As we look forward toward 2018, we at CHARGE wanted to look back at some of the best advice, insights and ideas from the last year. This ...

author: Kyle Richert

Sports Business Motorsports
Dec 14. 2017

2017 Motorsports Marketing Round-Up

2017 saw major changes in the world of motorsports marketing; from title sponsor changes, to increased social presences and video content, and ...

author: Kyle Ginty

Sponsorships Sports Business Motorsports
Nov 20. 2017

Things to consider when investing in motorsports: Part 2

After part 1 was published a few ...

author: Kyle Richert

Consulting Sports Business Motorsports
Oct 24. 2017

Things to consider when investing in motorsports: Part 1

Rule #1. Not all forms of motorsport are created equal. Motorsports are about ...

author: Kyle Richert

Oct 05. 2017

It’s critical to motorsports that drivers are able to share their personality with their fans.

author: Kyle Ginty

Sponsorships Motorsports Working In Sports
Jul 05. 2017

Managing Partners in Motorsports with IndyCar’s Whitney Maenhout

What’s it like to manage partnerships in motorsports for some of the most recognizable brands in the world?

author: Whitney Maenhout