2017 saw major changes in the world of motorsports marketing; from title sponsor changes, to increased social presences and video content, and awesome new experiential events. Three series really stood out above the rest in 2017 when it comes to marketing their product on and off the track: Formula 1 (F1), IndyCar and NASCAR.
Things to consider when investing in motorsports: Part 2
After part 1 was published a few weeks ago, a number of colleagues reached out and asked about specific series’ that weren't mentioned. Our hope is to cover every pinnacle-level racing series through a sequence of blog posts. There is no order of importance because I believe every form of motorsport has potential for growth and investment opportunities.
Things to consider when investing in motorsports: Part 1
Rule #1. Not all forms of motorsport are created equal.
Motorsports are about as diverse as movies or esports as in there’s probably something for everyone and it can be complicated for a newcomer. Sure, there’s a driver, an engine, tires, throttle, brake, a winner and a loser, but when deciding what series or form of motorsport to invest your sponsorship dollars in, they’re not all the same. There are a number of things to consider and we’ll get to those later.
How drivers and leagues are connecting with motorsports fans like never before
Sports entities are constantly working to keep their fans engaged in their sport by energizing fans in new and unique ways. Now, there are more avenues for fans to follow the sport of racing and their favorite driver off the track than ever before.
Trends in Motorsports Marketing
Sports marketing is an ultra-competitive arena where brands, leagues, teams and agencies are constantly battling for consumer consideration.