Power Moves Blog

Events Experiential Marketing Motorsports
Sep 13. 2018

B2B beyond hospitality in motorsports

One of the reasons why motorsports is attractive to such an array of brands from different market segments is the sheer entertainment factor ...

author: Kyle Richert

Events Experiential Marketing Motorsports
Jul 25. 2018

Why dealer activation is important in motorsports

A critical component to the world of motorsports is the presence and support of auto manufacturers. These manufacturers are involved in racing ...

author: Kyle Ginty

Events Experiential Marketing Motorsports
Jun 05. 2018

How to create year-round interest at your venue

The Indianapolis Motor Speedway (IMS) has concluded its ...

author: Kyle Ginty

Events Experiential Marketing Motorsports
May 24. 2018

Why the Indy 500 is for everyone

Every year on Memorial Day weekend, hundreds of thousands of people make their way to Speedway, Indiana for “The Greatest Spectacle in Racing”, ...

author: Kyle Ginty

Apr 19. 2018

Between navigating race track properties, promoters, leagues, sanctioning bodies and other sponsors, entering the world of motorsports can be a daunting task.

- Kyle Ginty

author: Kyle Ginty

Events Experiential Marketing Motorsports
Mar 27. 2018

Things to consider for your race track event activation

While the on-track action is always captivating, another competition is being held in the midway ...

author: Kyle Ginty

Experiential Marketing Sponsorships Motorsports
Mar 13. 2018

Maximizing your sponsorship in motorsports

Sponsorships, especially in motorsports, have changed a lot over the past few years. The time when a primary sponsor of a team, car or driver ...

author: Kyle Richert

Esports Sports Business Motorsports
Feb 27. 2018

What we're looking forward to in motorsports this year

As we gear up for the start of the IndyCar season (March 11, St. Petersburg, FL) and Formula 1 (March 25, Australian Grand Prix), and are ...

author: Kyle Ginty

Experiential Marketing Sports Business Motorsports
Jan 23. 2018

The Rolex 24: Convert your participation to sales

Every January, the greatest drivers in the world flock to

author: Kyle Richert

Experiential Marketing Sports Business Motorsports
Dec 28. 2017

Trends in Motorsports Marketing

As we look forward toward 2018, we at CHARGE wanted to look back at some of the best advice, insights and ideas from the last year. This ...

author: Kyle Richert

Sports Business Motorsports
Dec 14. 2017

2017 Motorsports Marketing Round-Up

2017 saw major changes in the world of motorsports marketing; from title sponsor changes, to increased social presences and video content, and ...

author: Kyle Ginty

Sponsorships Sports Business Motorsports
Nov 20. 2017

Things to consider when investing in motorsports: Part 2

After part 1 was published a few ...

author: Kyle Richert