Power Moves Blog

Mar 08. 2018

Three of the most important words to use in a tough or misleading interview are “I don’t know.” 

author: Lucas Wiseman

Media Relations Media Training PR
Oct 03. 2017

How to follow up when courting the media

So, you’ve sent out a press release or a pitch to the media and you know it’s a story they will want to do. You’ve

author: Lucas Wiseman

Media Relations PR Media Training
Sep 26. 2017

How to know if your news is actually newsworthy

This scenario happens all the time - your company has what you think is big news to announce so you draft a press release, send it to the media ...

author: Lucas Wiseman

Media Relations PR Media Training
Sep 07. 2017

Why Editorial Context Matters in Public Relations

When trying to get the media to do stories on your business (or your client if you work at an agency), the best path to success is developing a ...

author: Lucas Wiseman

Media Relations Media Training PR
Feb 17. 2016

Four Quick Tips to Follow When Speaking to the Media

It can be really nerve-racking when you get a call from the local television station and they want to come out and do a story on you or your ...

author: Lucas Wiseman

Branding Consulting Media Training Personal Branding PR Sports Business Working In Sports
Nov 20. 2015

Standing Out From the Crowd: Defining Personal Brands in the NFL

In sports, few brands are as hot as the National Football ...

author: Ken Ungar