Power Moves Blog

Media Relations PR
Apr 05. 2017

Four Essential Steps for Gaining Exposure Through Newsjacking

The window for newsjacking opens quickly and closes just as quickly. That’s why it is incredibly important to be prepared to take advantage of ...

author: Lucas Wiseman

Media Relations PR
Jan 25. 2017

Newsjacking: The 5 Stages of a News Story

There are several ways to increase your brand’s exposure through earned media, but one of the most effective ways is through ...

author: Lucas Wiseman

Media Relations PR
Jan 18. 2017

Newsjacking: The Essential Preparation Guide

Have you ever ...

author: Lucas Wiseman

Media Relations PR
Oct 19. 2016

Three Ways to Make Your Company's Press Releases Relevant

It’s easy to fall into the trap of sending out press releases about your company or organization that simply get the news out. But how do we ...

author: Lucas Wiseman

Media Relations PR
Sep 21. 2016

Three Ways to Identify the Value of Media Hits

Determining the value of public relations efforts isn’t always easy, but it’s important we have a way to measure the return on investment so we ...

author: Lucas Wiseman

Media Relations PR
Mar 10. 2016

Four Steps to Make Your Press Releases More Effective

Press releases can be a great way to get out information about your company, from announcing new products to celebrating successes, telling the ...

author: Lucas Wiseman

Media Relations Media Training PR
Feb 17. 2016

Four Quick Tips to Follow When Speaking to the Media

It can be really nerve-racking when you get a call from the local television station and they want to come out and do a story on you or your ...

author: Lucas Wiseman

Media Relations PR
Jan 20. 2016

Five Simple Tips for Media Relations Success

Whether you are new to media relations or trying to tackle it in addition to your other duties, getting your business or client in front of the ...

author: Lucas Wiseman