Power Moves Blog

Events Experiential Marketing
Feb 06. 2018

How to make your event VIP

In our everyday lives we are filled with companies constantly offering us VIP reward programs for buying gas, coffee and even groceries. These ...

author: Chris Myers

Experiential Marketing Sports Business Motorsports
Jan 23. 2018

The Rolex 24: Convert your participation to sales

Every January, the greatest drivers in the world flock to

author: Kyle Richert

Experiential Marketing Sports Business Motorsports
Dec 28. 2017

Trends in Motorsports Marketing

As we look forward toward 2018, we at CHARGE wanted to look back at some of the best advice, insights and ideas from the last year. This ...

author: Kyle Richert

Events Experiential Marketing Sports Business
Nov 01. 2017

Improving Your Lead Generation: Part 2

Let’s say you just managed a successful event at a trade show and

author: Kyle Ginty

Events Experiential Marketing Sports Business
Jul 28. 2017

Tips for Improving Your Lead Generation at Events

Outside of overall brand awareness, lead generation is typically a primary objective of any event activation. Lead generation is directly tied ...

author: Chris Myers

Events Experiential Marketing
Jun 15. 2017

4 Ways to Measure Successful Experiential Engagements

A great idea shouldn’t define the success of an experiential engagement. Measuring return on investment (ROI) is critical to the ...

author: Ken Ungar

Events Experiential Marketing
May 31. 2017

What's Trending in Experiential Marketing Technology

As technology becomes more prevalent in our everyday lives, it’s no surprise that experiential ...

author: Kyle Teague

Events Experiential Marketing
May 25. 2017

Experiential Marketing vs. Event Marketing and the ROI

Many people use the terms "experiential marketing" and "event marketing" interchangeably. Is there a difference? Well, the two terms are ...

author: Kyle Teague

Events Experiential Marketing Sponsorships Sports Business
Dec 28. 2016

Three Reasons Why Sponsoring Bowl Games Still Matters for Brands

The college football bowl world is changing on a yearly basis, it seems. There are over

author: Chris Myers

Events Experiential Marketing Sponsorships Sports Business
Oct 05. 2016

Three Keys to Event Sponsorship

Most events don't happen without sponsors, so how do you make sure your event is sponsor-friendly? Here are three keys to creating an event that ...

author: Chris Myers

Events Experiential Marketing Sports Business
Apr 21. 2015

Top five cities for sports events

It seems like the same cities are always in play for Final Fours, Super Bowls and other

author: Jesse Ghiorzi