Power Moves Blog

Events Experiential Marketing
Apr 26. 2018

The power of a community behind your event

Whether you are hosting a nationally bid out event, a large-scale concert or a much smaller social event, tapping into the power of local ...

author: Chris Myers

Events Experiential Marketing Motorsports
Mar 27. 2018

Things to consider for your race track event activation

While the on-track action is always captivating, another competition is being held in the midway ...

author: Kyle Ginty

Experiential Marketing Sponsorships Motorsports
Mar 13. 2018

Maximizing your sponsorship in motorsports

Sponsorships, especially in motorsports, have changed a lot over the past few years. The time when a primary sponsor of a team, car or driver ...

author: Kyle Richert

Events Experiential Marketing Sports Business
Mar 06. 2018

The state of the NFL Combine

The NFL Combine wrapped up this week in Indianapolis and once again its stature continues to grow. Even with all the success of the combine ...

author: Chris Myers

Events Experiential Marketing
Feb 06. 2018

How to make your event VIP

In our everyday lives we are filled with companies constantly offering us VIP reward programs for buying gas, coffee and even groceries. These ...

author: Chris Myers

Experiential Marketing Sports Business Motorsports
Jan 23. 2018

The Rolex 24: Convert your participation to sales

Every January, the greatest drivers in the world flock to

author: Kyle Richert

Experiential Marketing Sports Business Motorsports
Dec 28. 2017

Trends in Motorsports Marketing

As we look forward toward 2018, we at CHARGE wanted to look back at some of the best advice, insights and ideas from the last year. This ...

author: Kyle Richert

Events Experiential Marketing Sports Business
Nov 01. 2017

Improving Your Lead Generation: Part 2

Let’s say you just managed a successful event at a trade show and

author: Kyle Ginty

Events Experiential Marketing Sports Business
Jul 28. 2017

Tips for Improving Your Lead Generation at Events

Outside of overall brand awareness, lead generation is typically a primary objective of any event activation. Lead generation is directly tied ...

author: Chris Myers

Events Experiential Marketing
Jun 15. 2017

4 Ways to Measure Successful Experiential Engagements

A great idea shouldn’t define the success of an experiential engagement. Measuring return on investment (ROI) is critical to the ...

author: Ken Ungar

Events Experiential Marketing
May 31. 2017

What's Trending in Experiential Marketing Technology

As technology becomes more prevalent in our everyday lives, it’s no surprise that experiential ...

author: Kyle Teague

Events Experiential Marketing
May 25. 2017

Experiential Marketing vs. Event Marketing and the ROI

Many people use the terms "experiential marketing" and "event marketing" interchangeably. Is there a difference? Well, the two terms are ...

author: Kyle Teague