Let’s say you just managed a successful event at a trade show and collected more leads than you ever could have expected. You made sure to have great pre-event content and gave potential clients/customers/fans an interesting and interactive experience along with a killer premium gift. Congrats! But what do you do now?
Tips for Improving Your Lead Generation at Events
Outside of overall brand awareness, lead generation is typically a primary objective of any event activation. Lead generation is directly tied to your return on investment (ROI) and an effective way to measure how successful your activation was.
Want to set your activation up for success? Try these three tips for your next event.
Trends in Motorsports Marketing
Sports marketing is an ultra-competitive arena where brands, leagues, teams and agencies are constantly battling for consumer consideration.
4 Ways to Measure Successful Experiential Engagements
A great idea shouldn’t define the success of an experiential engagement. Measuring return on investment (ROI) is critical to the experiential marketer’s success.
What's Trending in Experiential Marketing Technology
As technology becomes more prevalent in our everyday lives, it’s no surprise that experiential marketing activations are becoming more and more technologically advanced. Technology is a way to exceed consumer expectations while making it easier to produce memorable activations of any size.
Experiential Marketing vs. Event Marketing and the ROI
Many people use the terms "experiential marketing" and "event marketing" interchangeably. Is there a difference? Well, the two terms are actually quite different from each other, even though they could occur in the same venues and/or at the same events. Let's take a look at definitions and examples of each, along with a quick evaluation of the impact on your ROI.
Three Reasons Why Sponsoring Bowl Games Still Matters for Brands
The college football bowl world is changing on a yearly basis, it seems.
However, that doesn't mean brands should stop sponsoring bowl games. Here are three reasons why.
Three Keys to Event Sponsorship
Most events don't happen without sponsors, so how do you make sure your event is sponsor-friendly? Here are three keys to creating an event that is attractive to sponsors:
Top five cities for sports events
It seems like the same cities are always in play for Final Fours, Super Bowls and other major sports events. There are plenty of rankings of the best sports towns, but I wanted to take a look at the bigger picture from the business perspective. Let’s try to get in the minds of a sanctioning body, league or promoter and see what they’re considering when picking a host city. Here are my top five picks for the best American sports towns for major events.