Let’s say you just managed a successful event at a trade show and collected more leads than you ever could have expected. You made sure to have great pre-event content and gave potential clients/customers/fans an interesting and interactive experience along with a killer premium gift. Congrats! But what do you do now?
Are TV Ratings Still Relevant?
TV ratings have been a popular way to track the success of an event and health of a league or sport for as long as they have been measured. They are an easily digestible number that everyone can understand, from the water cooler to the boardroom.
But are they still relevant in a time when fans follow games in a number of other ways?
Tips for Improving Your Lead Generation at Events
Outside of overall brand awareness, lead generation is typically a primary objective of any event activation. Lead generation is directly tied to your return on investment (ROI) and an effective way to measure how successful your activation was.
Want to set your activation up for success? Try these three tips for your next event.
4 Ways to Measure Successful Experiential Engagements
A great idea shouldn’t define the success of an experiential engagement. Measuring return on investment (ROI) is critical to the experiential marketer’s success.
What's Trending in Experiential Marketing Technology
As technology becomes more prevalent in our everyday lives, it’s no surprise that experiential marketing activations are becoming more and more technologically advanced. Technology is a way to exceed consumer expectations while making it easier to produce memorable activations of any size.
Experiential Marketing vs. Event Marketing and the ROI
Many people use the terms "experiential marketing" and "event marketing" interchangeably. Is there a difference? Well, the two terms are actually quite different from each other, even though they could occur in the same venues and/or at the same events. Let's take a look at definitions and examples of each, along with a quick evaluation of the impact on your ROI.
3 Ways to Make the World Baseball Classic Great
MLB Opening Day is just around the corner, spring training is underway, and players from around the world are preparing for the World Baseball Classic (WBC), but nobody seems to be paying attention. Similar to the FIFA World Cup, the WBC takes place every four years, but why doesn’t it garner the same interest as its soccer counterpart?
Taking some recommendations from our previous blog, let’s look at how the WBC could get the attention it deserves.
Three Reasons Why Sponsoring Bowl Games Still Matters for Brands
The college football bowl world is changing on a yearly basis, it seems.
However, that doesn't mean brands should stop sponsoring bowl games. Here are three reasons why.
Three Keys to Event Sponsorship
Most events don't happen without sponsors, so how do you make sure your event is sponsor-friendly? Here are three keys to creating an event that is attractive to sponsors:
Four Ways the NFL Combine can Affect Player Brands
There’s a lot on the line for the players participating and their personal brand can either be enhanced or take a hit based on what happens.
Here are four ways potential NFL players’ brands can be impacted by the Combine: