Power Moves Blog

Events Experiential Marketing Motorsports
Sep 13. 2018

B2B beyond hospitality in motorsports

One of the reasons why motorsports is attractive to such an array of brands from different market segments is the sheer entertainment factor ...

author: Kyle Richert

Events Experiential Marketing
Sep 05. 2018

Ways to spice up your next event activation

We’ve all been there. After planning event after event, things start to get a little bit stale. Your activation is probably still getting you ...

author: Kyle Ginty

Motorsports Events Experiential Marketing
Jul 25. 2018

Why dealer activation is important in motorsports

A critical component to the world of motorsports is the presence and support of auto manufacturers. These manufacturers are involved in racing ...

author: Kyle Ginty

Events Experiential Marketing
Jun 28. 2018

3 Keys to a successful summer event

Here in the Midwest, the winters sometime feel like an eternity, so we always look forward to the time when the cold weather breaks and the ...

author: Kyle Richert

Events Experiential Marketing Motorsports
Jun 05. 2018

How to create year-round interest at your venue

The Indianapolis Motor Speedway (IMS) has concluded its ...

author: Kyle Ginty

Motorsports Events Experiential Marketing
May 24. 2018

Why the Indy 500 is for everyone

Every year on Memorial Day weekend, hundreds of thousands of people make their way to Speedway, Indiana for “The Greatest Spectacle in Racing”, ...

author: Kyle Ginty

Sponsorships Sports Business Events
May 10. 2018

Why brands sponsor

Whether it’s through traditional sales and marketing or through new, innovative tactics like geo-targeted social media promotions, most brands ...

author: Kyle Richert

Events Experiential Marketing
Apr 26. 2018

The power of a community behind your event

Whether you are hosting a nationally bid out event, a large-scale concert or a much smaller social event, tapping into the power of local ...

author: Chris Myers

Apr 19. 2018

Between navigating race track properties, promoters, leagues, sanctioning bodies and other sponsors, entering the world of motorsports can be a daunting task.

- Kyle Ginty

author: Kyle Ginty

Content Marketing PR Events
Apr 12. 2018

The ultimate utility player: Content

Content marketing is a discipline all its own in the marketing department. But that’s not where content’s job ends. A strong content team should ...

author: Rebekah Meyer

Events Experiential Marketing Motorsports
Mar 27. 2018

Things to consider for your race track event activation

While the on-track action is always captivating, another competition is being held in the midway ...

author: Kyle Ginty

Events Experiential Marketing Sports Business
Mar 06. 2018

The state of the NFL Combine

The NFL Combine wrapped up this week in Indianapolis and once again its stature continues to grow. Even with all the success of the combine ...

author: Chris Myers