Power Moves Blog

Events Sponsorships Sports Business
May 10. 2018

Why brands sponsor

Whether it’s through traditional sales and marketing or through new, innovative tactics like geo-targeted social media promotions, most brands ...

author: Kyle Richert

Events Experiential Marketing
Apr 26. 2018

The power of a community behind your event

Whether you are hosting a nationally bid out event, a large-scale concert or a much smaller social event, tapping into the power of local ...

author: Chris Myers

Apr 19. 2018

Between navigating race track properties, promoters, leagues, sanctioning bodies and other sponsors, entering the world of motorsports can be a daunting task.

- Kyle Ginty

author: Kyle Ginty

Content Marketing Events PR
Apr 12. 2018

The ultimate utility player: Content

Content marketing is a discipline all its own in the marketing department. But that’s not where content’s job ends. A strong content team should ...

author: Rebekah Meyer

Events Experiential Marketing Motorsports
Mar 27. 2018

Things to consider for your race track event activation

While the on-track action is always captivating, another competition is being held in the midway ...

author: Kyle Ginty

Events Experiential Marketing Sports Business
Mar 06. 2018

The state of the NFL Combine

The NFL Combine wrapped up this week in Indianapolis and once again its stature continues to grow. Even with all the success of the combine ...

author: Chris Myers

Events Experiential Marketing
Feb 06. 2018

How to make your event VIP

In our everyday lives we are filled with companies constantly offering us VIP reward programs for buying gas, coffee and even groceries. These ...

author: Chris Myers

Branding Content Marketing Esports Events Social Media
Jan 02. 2018

2017 Top 10 Blogs of the Year

The CHARGE blog was home to nearly 150 posts in 2017. Over that time, we talked about esports, branding, motorsports, social media, key ...

author: Jesse Ghiorzi

Dec 20. 2017

You don’t need a massive marketing budget to make a sponsorship work, but you do need to make sure you’re asking the right questions before investing any time or money.

author: Kyle Richert

Events Sponsorships Sports Business
Dec 19. 2017

2017 Promotional Success: "Beat The Freeze” in Review

There are hundreds of professional sports teams in the United States, and all ...

author: Chris Myers

Events Experiential Marketing Sports Business
Nov 01. 2017

Improving Your Lead Generation: Part 2

Let’s say you just managed a successful event at a trade show and

author: Kyle Ginty

Events Sports Business Social Media
Aug 22. 2017

Are TV Ratings Still Relevant?

TV ratings have been a popular way to track the success of an event and health of a league or sport for as long as they have been ...

author: Jesse Ghiorzi