Power Moves Blog

Esports Sports Business
Jan 16. 2018

Keeping an eye on The Overwatch League: Who's viewing?

A big milestone in the development, growth and legitimacy of esports was reached last week.

author: Kyle Teague

Branding Content Marketing Esports Events Social Media
Jan 02. 2018

2017 Top 10 Blogs of the Year

The CHARGE blog was home to nearly 150 posts in 2017. Over that time, we talked about esports, branding, motorsports, social media, key ...

author: Jesse Ghiorzi

Esports Sponsorships Sports Business
Dec 27. 2017

The Opportunity and Benefit of Collegiate Esports

As we look forward toward 2018, we at CHARGE wanted to look back at some of the best advice, insights and ideas from the last year. This ...

author: Ken Ungar

Esports Sports Business
Nov 22. 2017

Experts: "Unreachable" audience a huge draw for esports

How do you reach the unreachable audience? How do you sell to the ad-blockers, the cord-cutters and the marketing-redefining ...

author: Rebekah Meyer

Esports Sports Business
Nov 02. 2017

Esports Glossary: Level 1

As esports grows in popularity, keeping up with the terminology becomes an increasingly difficult task. To ...

author: Kyle Teague

Esports Sponsorships
Oct 10. 2017

Why esports sponsorships matter to me, the player

There are many elements that athletes of all sports have to grow into as they become more and more popular. Things like talking to reporters or ...

author: Chris Myers

Esports Sponsorships Sports Business
Sep 12. 2017

3 Pieces of Advice Before Launching Into A New Esports Sponsorship

Everyone is going to tell you that the most important component of a successful esports sponsorship is to “be authentic.” Yes, ...

author: Sara Lieser

Esports Sponsorships Sports Business
Aug 10. 2017

Maximizing Your Esports Sponsorship ROI

Esports offer an unmatched sponsorship opportunity. As league and team structures develop, companies have a chance to take advantage of its ...

author: Chris Myers

Aug 03. 2017

The amount of cortisol produced (by esports athletes) is about the same level as that of a race-car driver. This is combined with a high pulse, sometimes as high as 160 to 180 beats per minute, which is equivalent to what happened during a very fast run.

- Ingo Froböse, German Sports University

author: Ralph Reiff

Esports Sports Business
May 25. 2017

Game changer: What the NBA’s move into esports really means

The National Basketball Association’s entrance into esports next year has created a big buzz in the esports world and even generated some ...

author: Ken Ungar

Branding Consulting Esports Sponsorships Sports Business Personal Branding
Feb 08. 2017

Going Mainstream with eSports Players and Teams

As eSports continues to grow, one major lingering question remains: What will it take for eSports to reach the casual fan and cross over into ...

author: Jesse Ghiorzi

Esports Sponsorships Sports Business Talent
Dec 22. 2016

Things to Consider When Hiring an Agent

As an emerging sport, eSports has few regulations on agents, making it even more important for athletes to do their due diligence before signing ...

author: Chris Myers