Nov

22

Esports, Sports Business

Experts: "Unreachable" audience a huge draw for esports

How do you reach the unreachable audience? How do you sell to the ad-blockers, the cord-cutters and the marketing-redefining millennials?  

Welcome to esports.

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Nov

02

Esports, Sports Business

Esports Glossary: Level 1

As esports grows in popularity, keeping up with the terminology becomes an increasingly difficult task.

To help you stay informed, we've created a basic esports glossary. Some terms you may be familiar with, but some you almost certainly won't be. These terms will help you understand the esports world and how it operates. 

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Oct

10

Esports, Sponsorships

Why esports sponsorships matter to me, the player

There are many elements that athletes of all sports have to grow into as they become more and more popular. Things like talking to reporters or dealing with social media may put them into uncomfortable situations where they have to learn and grow.

However, one of these challenging areas can decide whether or not they stay on a team or earn additional revenue: dealing with sponsors. Though it can be uncomfortable, the work is worth it. Good sponsor relationships can be the difference between being a major name in your sport or being “just another player.”

Sponsorships are especially key in esports. Here are a few primary reasons that esports athletes should up their game with sponsors.

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Sep

12

Esports, Sponsorships, Sports Business

3 Pieces of Advice Before Launching Into A New Esports Sponsorship

Everyone is going to tell you that the most important component of a successful esports sponsorship is to “be authentic.”

Yes, authenticity is important! And, I promise that is the last time I will mention that word in this post.

Here are three other things (that aren’t the “A” word) to think about when considering inserting your brand into esports.

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Aug

10

Esports, Sponsorships, Sports Business

Maximizing Your Esports Sponsorship ROI

Esports offer an unmatched sponsorship opportunity. As league and team structures develop, companies have a chance to take advantage of its steadily growing popularity. Becoming the primary sponsor of an esports team or player will allow your brand to garner a high level of exposure and return on investment (ROI) or return on opportunity (ROO).

Below are three levels of esports sponsorships. Which one is the best fit for your brand? Let’s look.

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Aug

03

Esports

Expert take: Sports Performance and the Esports Athlete

Competitive computer gaming, or esports, is a phenomenon that has become a fundamental element in today’s digital culture. The gaming sport growth on the horizon will converge with legacy operations and processes within the traditional sport culture. Elements fundamental to human performance in traditional sport will also become essential to the lifestyle of the esport athlete. 

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May

25

Esports, Sports Business

Game changer: What the NBA’s move into esports really means

The National Basketball Association’s entrance into esports next year has created a big buzz in the esports world and even generated some mainstream media attention recently. 

But the real question is, do the NBA, the esports industry and, most importantly, the fans benefit from this new league? 

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May

01

Esports, Sponsorships, Sports Business

The Opportunity and Benefit of Collegiate Esports

A recent tweet in my timeline generated lots of engagement. The question raised was, “What is the role of the collegiate tier of esports?”

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Feb

08

Branding, Consulting, Esports, Sponsorships, Sports Business, Personal Branding

Going Mainstream with eSports Players and Teams

As eSports continues to grow, one major lingering question remains: What will it take for eSports to reach the casual fan and cross over into the mainstream? 

For the die-hards, close matchups, great stats and in-game storylines are enough of a hook. But to attract casual fans, there needs to be something more. The players have to crossover because of their personalities, interests and activities away from the sport.

Here are three ways leagues and teams put their talent in a position to reach new and more fans.

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Dec

22

Esports, Sponsorships, Sports Business

Things to Consider When Hiring an Agent

As an emerging sport, eSports has few regulations on agents, making it even more important for athletes to do their due diligence before signing on the dotted line. 

Determining the right agent can be a daunting task and also one of the most important decisions eSports athletes will make early in their career.

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