Branding, Corporate Branding

A branding strategy for every budget

Whether a company is a week-old startup or a Fortune 500, every company needs a brand to help define what it is and what it stands for. It’s a simple message that will automatically come to mind when customers hear the business’s name.

A brand is the best way to differentiate from competition and build a strong connection with current and future customers. Companies come in all different shapes and sizes, so the budget for branding is always different. Here’s what you’ll get for every budget size.

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Consulting, Content Marketing, Corporate Branding, Small Business, Social Media

4 Marketing Tips Every Small Business Needs to Know

According to the U.S. Bureau of Labor Statistics, nearly 20% of small businesses fail by the end of their first year.

That’s not exactly encouraging.

But there is good news.

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Branding, Sports Business, Corporate Branding, Social Media

Stretching Your Marketing Budget with Social Influencers

As we mentioned in our previous blog, people trust influencer’s recommendations almost as much as those of their friends. According to Nielsen, trust in paid online/mobile advertising peaked at 48%. If the most trusted online ads are on par with social influencers (49%), it’s easy to see why an influencer campaign might make sense for you.

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Branding, Corporate Branding, Social Media

Using Social Influencers to Promote Your Business

What is a social influencer?  

Simply put, it’s someone that has the trust of an audience. Often, but not always, it’s an audience within a specific industry or interest in a certain topic. It’s also usually a large one, but that can be subjective based on the area.

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Branding, Corporate Branding

Building Your Brand Through A Cinderella Story

The NCAA Division I Men’s Basketball Tournament is a Cinderella factory. Nearly every March, it creates a new one like VCU in 2011 or Florida Gulf Coast in 2013. When a relative unknown makes the Sweet Sixteen, the buzz is undeniable. But beyond a quick boost in merchandise sales, is there a lasting effect?

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Branding, Corporate Branding

4 Brands Who Stayed Authentic With Big Game Commercials

For years, the Big Game has been an opportunity for brands to achieve incredible exposure, albeit at an enormous price. The challenge lies in creating a campaign (or four) that is memorable and true to brand. These four brands checked off both boxes with a permanent marker:

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Branding, Corporate Branding

3 Keys to Rebranding Your Organization

One of the most exciting steps of starting a business or launching a sports team is picking a name. It also comes into play during a rebrand or name change. In either scenario, it’s not just fun, it’s also very important. Luckily, we’ve had some experience with this as we rebranded our organization from U/S Sports Advisors to CHARGE in 2016.  

Before you let the excitement take over, there are a few key considerations you’ll need to think about before announcing the rebranding of your team or business.

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Consulting, Sports Business, Corporate Branding

Things to Consider When Changing Your Company’s Name

Occasionally even the best brands are due for a refresh and coming up with a new name for your company can feel like a daunting task.

If you’re in the market for a brand refresh, we’ve put together a few words of advice on things to consider when changing your company’s name.

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Branding, Corporate Branding, Personal Branding, Social Media

Three Essentials for Creating an Executive Brand

While a strong personal brand is important to the career of an athlete or celebrity, it is just as important to a corporate executive. 

Executive brands impact a career just as much as perceptions about the companies they lead. Successful companies are the sum of successful executive brands. For the CEO (or any executive) building his or her brand, here are three essentials to keep in mind.

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Branding, Sponsorships, Corporate Branding

How to Make Sure a Celebrity Endorser is Right for Your Brand

Picking an actress to wear your dress on the red carpet or an athlete to appear in your commercial is no easy task. It requires more research than just picking your favorite or asking a few colleagues who’s trending right now. 

Finding out how relevant a celebrity is among the audience you want to reach is one key to a successful endorsement. But how do you find out if your top pick – or current partner – is the right choice for your company? Thankfully there are a few ways to discover not just who’s more famous, but what ideals they represent, how they make people feel and what demographics they connect with.

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