Power Moves Blog

Branding Corporate Branding Personal Branding
Feb 21. 2018

The CEO's brand: Five costly mistakes

Successful personal brands generate opportunity and investment in sports and entertainment every day. However, we hear a lot of confusion in ...

author: Ken Ungar

Branding Corporate Branding
Jan 25. 2018

How to create your brand's tagline

Just do it.  Better ingredients. Better pizza. ...

author: Jesse Ghiorzi

Branding Corporate Branding
Nov 28. 2017

A branding strategy for every budget

Whether a company is a week-old startup or a Fortune 500, every company needs a brand to help define what it is and what it stands for. It’s a ...

author: Ryan Gazdacka

Consulting Content Marketing Corporate Branding Small Business Social Media
Jun 23. 2017

4 Marketing Tips Every Small Business Needs to Know

According to the U.S. Bureau of Labor Statistics, nearly 20% of small ...

author: Kyle Teague

Branding Sports Business Corporate Branding Social Media
May 16. 2017

Stretching Your Marketing Budget with Social Influencers

As we mentioned in our previous blog, people trust ...

author: Jesse Ghiorzi

Branding Corporate Branding Social Media
May 10. 2017

Using Social Influencers to Promote Your Business

What is a social influencer? ...

author: Jesse Ghiorzi

Branding Corporate Branding
Mar 16. 2017

Building Your Brand Through A Cinderella Story

The NCAA Division I Men’s Basketball Tournament is a Cinderella factory. Nearly every March, it creates a new one like VCU in 2011 or Florida ...

author: Kyle Teague

Branding Corporate Branding
Feb 06. 2017

4 Brands Who Stayed Authentic With Big Game Commercials

For years, the Big Game has been an opportunity for brands to achieve incredible exposure, albeit at an ...

author: CHARGE

Branding Corporate Branding
Jan 04. 2017

3 Keys to Rebranding Your Organization

One of the most exciting steps of starting a business or launching a sports team is picking a name. It also comes into play during a rebrand or ...

author: Jesse Ghiorzi

Consulting Sports Business Corporate Branding
Aug 24. 2016

Things to Consider When Changing Your Company’s Name

Occasionally even the best brands are due for a refresh and coming up with a new name for your company can feel like a daunting task. ...

author: Jesse Ghiorzi

Branding Corporate Branding Personal Branding Social Media
Jul 13. 2016

Three Essentials for Creating an Executive Brand

While a strong personal brand is important to the career of an athlete or celebrity, it is just as important to a corporate executive.  ...

author: Ken Ungar

Branding Sponsorships Corporate Branding
Jun 08. 2016

How to Make Sure a Celebrity Endorser is Right for Your Brand

Picking an actress to wear your dress on the red carpet or an athlete to appear in your ...

author: Jesse Ghiorzi