Power Moves Blog

Branding Consulting Corporate Branding
Apr 04. 2019

3 roadblocks to avoid while defining your core values

We at CHARGE love to say that branding is the act of deciding what your company stands for. There are many ways to dig into how a company ...

author: Chris Myers

Branding Consulting Corporate Branding Employer Branding
Oct 17. 2018

Your strongest employer branding resource: employee advocates

Your best employer branding asset is waiting in the next cubicle. When it comes to employer branding, the voice of your employees is ...

author: Rebekah Meyer

Aug 22. 2018

A bad brand hurts the bottom line, a good one helps it, and a great one can change the history of your company.

- Jesse Ghiorzi

author: Jesse Ghiorzi

Branding Corporate Branding Small Business
Jul 19. 2018

Developing a brand for your small business

A strong brand that creates interest in your company or product and depositions your competitors can take a small business from suck to ...

author: Jesse Ghiorzi

Branding Corporate Branding Personal Branding
Jun 12. 2018

Prioritizing your brand touchpoints

After you’ve got your brand locked in and

author: Jesse Ghiorzi

Branding Corporate Branding Personal Branding
May 01. 2018

Brand first, then content

Brand first, then go. We say that a lot around here because we believe it’s the best way to market a person, company or product. If you dive ...

author: Jesse Ghiorzi

Branding Consulting Corporate Branding Employer Branding
Apr 25. 2018

Employer branding is key to winning the talent race

Is your employer reputation pulling people in or driving them away? According to a study by Corporate Responsibility magazine, 92% of ...

author: Rebekah Meyer

Branding Corporate Branding Personal Branding
Apr 17. 2018

What a brand isn't

Not everyone understands what a brand is or has another idea about what a brand is. We define a brand as a unique message about who you are and ...

author: Jesse Ghiorzi

Branding Corporate Branding Personal Branding
Mar 20. 2018

You have a brand, now update your content

You defined a brand for yourself or your business. Great job! (If you haven’t,

author: Jesse Ghiorzi

Branding Corporate Branding Personal Branding
Feb 21. 2018

The CEO's brand: Five costly mistakes

Successful personal brands generate opportunity and investment in sports and entertainment every day. However, we hear a lot of confusion in ...

author: Ken Ungar

Branding Corporate Branding
Jan 25. 2018

How to create your brand's tagline

Just do it.  Better ingredients. Better pizza. ...

author: Jesse Ghiorzi

Branding Corporate Branding
Nov 28. 2017

A branding strategy for every budget

Whether a company is a week-old startup or a Fortune 500, every company needs a brand to help define what it is and what it stands for. It’s a ...

author: Ryan Gazdacka