Jun

29

Content Marketing, Social Media

The 4 Don'ts of Social Media for Business

Social media has become a powerhouse tool for marketing and communicating, and the vast array of capabilities social media affords is exciting. 

With opportunities for businesses to connect and promote, social media presence has become a necessity for any company not wanting to get left in the dust. There is no definitive guide or rulebook for businesses to adhere to when either developing a social media strategy or evaluating a current one, as every strategy is different. There are, however, four pitfalls every business should avoid.

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Jun

23

Consulting, Content Marketing, Corporate Branding, Small Business, Social Media

4 Marketing Tips Every Small Business Needs to Know

According to the U.S. Bureau of Labor Statistics, nearly 20% of small businesses fail by the end of their first year.

That’s not exactly encouraging.

But there is good news.

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Mar

29

Content Marketing, SEO, Small Business

SEO Tips for Small Businesses

As a small business, search engine optimization (SEO) should be a large part of your marketing plan/strategy. Before we get into some tips to use for your business here are some notes about SEO.

SEO helps you improve your ranking and increase exposure on search-engines, specifically in geo-targeted locations like cities or states. For example, if someone in Atlanta searches "sports marketing agency" they will get different results than if someone in Indianapolis searches for the same keywords. 

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Feb

01

Consulting, Content Marketing, Personal Branding

Guest Blog: Tone is Key

Have you ever said something that sounded so clear to you, but nevertheless, it was misunderstood? Perhaps it was in a presentation, a business meeting or in a conversation during a professional networking event. The issue may not be what you said, but it may be how you said it and more importantly, how it was heard. For example, when a teenager comes home from school and walks in the house and mom or dad asks, “How was your day?” and that well-intentioned teenager quickly responds, “fine”, the tone of that answer could be the difference between free time and discussion time. In other words, “fine” can mean so many things depending upon the tone with which that simply/complex word is delivered.

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Jan

29

Branding, Content Marketing, Personal Branding

What a speech can do for your personal brand

The opportunity

If you like movies, music and seeing people walk the red carpet in their designer labels, then you probably love awards season. Celebrities often use their time on stage to “thank the Academy”, talk about their passions or say “goodnight” to their kids. Savvy celebrities do or say something that pushes their personal brand forward. Other times, it goes very wrong. While we won’t have as many eyeballs as these celebs, we can still learn something from their acceptance speeches for use in our own lives. 

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Dec

21

Content Marketing

Three Keys to Keep Your Marketing Relevant During the Holidays

The holidays can be a slow time for organizations for many reasons. Even if this is the case, it's still important to keep your marketing relevant during the holidays.

Here are three ways your organization can stay relevant while everyone has the holidays on their mind.

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Dec

08

Content Marketing, SEO

SEO 101: The Basics You Need to Know for 2017

Believe it or not, search engines are evolving and getting smarter as time goes on. Creepy right? For search engines, it's no longer just about keywords as they are beginning to understand user's intent when they are searching. Adjusting to this behavior could make all the difference for your business in the next year. 

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Dec

01

Content Marketing, Social Media

Three Reasons to Use Video on Social Media

 

Social media is an ever-evolving entity that has quickly morphed into something marketers can’t live without. Everyone wants a piece of this pie, and we have yet to determine just how big the pie even is. The good news is, at least for the moment, we know what is working in the world of social media: video. Here are three reasons you should be using video on your social media channels.

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Nov

09

Branding, Content Marketing, Personal Branding

Four Keys to Telling Memorable Stories About Your Brand

Strong brands have interesting stories behind them, and finishing a story with “you had to be there” should only be acceptable for Neil Armstrong.

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Jul

20

Content Marketing, Social Media

Four Ways to Step Up Your Social Media Game

icons-1445475_1920.jpgSeveral years ago, social account managers could just crank out tweets and status updates, then proudly tell their bosses, their brand or clients that they have a social presence.

The game has changed since then, and it’s not enough to just post without research. We’ve got you covered with four ways to get better on social media.

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