Jun

23

Consulting, Content Marketing, Corporate Branding, Small Business, Social Media

4 Marketing Tips Every Small Business Needs to Know

According to the U.S. Bureau of Labor Statistics, nearly 20% of small businesses fail by the end of their first year.

That’s not exactly encouraging.

But there is good news.

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May

18

Consulting, Sports Business

Mental Training Tips from a Sport Psychologist

St. Vincent Sports Performance consults with athletes using specialized and individualized mental skills training to get them ready for the "big game". The basic principles of this training can be practiced by anyone, not just athletes.

We’ve seen our guest blogger, Kacey Oiness, help athletes of all ages and ability levels prepare for the biggest games of their lives. Then we realized we can use some of her tips when we have our own version of "big games". Here’s a little more about how to use sport psychology principles to get primed for the big days in your career.

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Mar

09

Consulting, Events, PR, Sports Business, Social Media

3 Ways to Make the World Baseball Classic Great

MLB Opening Day is just around the corner, spring training is underway, and players from around the world are preparing for the World Baseball Classic (WBC), but nobody seems to be paying attention. Similar to the FIFA World Cup, the WBC takes place every four years, but why doesn’t it garner the same interest as its soccer counterpart?

Taking some recommendations from our previous blog, let’s look at how the WBC could get the attention it deserves.

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Feb

08

Branding, Consulting, Esports, Sponsorships, Sports Business, Personal Branding

Going Mainstream with eSports Players and Teams

As eSports continues to grow, one major lingering question remains: What will it take for eSports to reach the casual fan and cross over into the mainstream? 

For the die-hards, close matchups, great stats and in-game storylines are enough of a hook. But to attract casual fans, there needs to be something more. The players have to crossover because of their personalities, interests and activities away from the sport.

Here are three ways leagues and teams put their talent in a position to reach new and more fans.

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Feb

01

Consulting, Content Marketing, Personal Branding

Guest Blog: Tone is Key

Have you ever said something that sounded so clear to you, but nevertheless, it was misunderstood? Perhaps it was in a presentation, a business meeting or in a conversation during a professional networking event. The issue may not be what you said, but it may be how you said it and more importantly, how it was heard. For example, when a teenager comes home from school and walks in the house and mom or dad asks, “How was your day?” and that well-intentioned teenager quickly responds, “fine”, the tone of that answer could be the difference between free time and discussion time. In other words, “fine” can mean so many things depending upon the tone with which that simply/complex word is delivered.

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Dec

14

Branding, Consulting, Sports Business, Personal Branding

Off-The-Field Money: Three Insider Tips for NFL Draftees

If it’s Christmas season, it’s NFL draftee recruitment time. As we crisscross the country speaking to soon-to-be NFL players, we hear the same question: “How much money can I earn off the field?”

The answer to this question starts with the athlete himself. That’s because there are three keys athletes can control to maximize their earning potential. Here are our insider tips:

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Aug

24

Consulting, Sports Business, Corporate Branding

Things to Consider When Changing Your Company’s Name

Occasionally even the best brands are due for a refresh and coming up with a new name for your company can feel like a daunting task.

If you’re in the market for a brand refresh, we’ve put together a few words of advice on things to consider when changing your company’s name.

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Jun

15

Consulting

Three Rebuttals for Questions After Sales Meetings

When you are wrapping up a sales pitch, having a solid idea of where you stand can be key in determining how things progress after the meeting.

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May

18

Consulting

The Five Best Books to Build your Business or Career

The best minds in business continually learn and make mistakes and learn. It’s a cycle that seemingly never ends. The key to succeeding in that cycle is continual improvement, and there are a number of best-selling business books that can help.

We put together our five favorite books to build your business or career that provide some great teachable moments.

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Dec

08

Consulting

5 Positioning Strategies for Brands to Leverage

Like all great brands, you’ve spent a great deal of time defining compelling messages. But then what do you do?

First you brand, and then you position. A great brand message deserves an even stronger positioning strategy, which is your guidepost for taking your brand to market. It’s a way to garner mind-share, win over fans, and cause customers to spend money with you. 

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