In a post- “capital-C Content” world, everyone blogs. Or, more accurately, everyone feels the vague paranoia that they should be blogging more than they are. But it’s tough to know when and how and what to do. Agencies love offering advice (on their own optimized blogs, of course), but the search for a simple answer has ended up with true, legitimate data that ends up being generic to the point of uselessness. Any of these things are useful in the abstract, but no help whatsoever once it filters down to your actions.
Let’s talk through some of those myths and turn them into better advice.