Dec

05

Consulting

Marketing Consultant vs. Marketing Agency: What’s the Difference?

Marketing consultants and marketing agencies do the same thing, right? Not necessarily. While the lines between the two continue to be blurred, there are still noticeable differences. The best way to start explaining these differences is to define a marketing consultant and agency.

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Oct

26

Consulting, Content Marketing, Social Media

Amplifying Your Content With Social Media Advertising

You see it all the time when scrolling through your social media: an ad for a service you’ve recently searched for or a car that you’ve thought about buying. You wonder, “How does the internet know what I want?”. The most likely answer is that you’re the target audience for the ad you're seeing. Heck, you might have even been on a car manufacturer's website recently and shown the digital world that you’re interested in buying a car. Because of this, you’re a perfect target for social media advertising. But what is it?

A social media ad is any kind of paid content on any social media channel. An ad can range from one promoted post to a full-blown advertising campaign with a major budget attached to it. 

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Oct

24

Consulting, Sports Business, Motorsports

Things to consider when investing in motorsports: Part 1

Rule #1. Not all forms of motorsport are created equal.
Motorsports are about as diverse as movies or esports as in there’s probably something for everyone and it can be complicated for a newcomer. Sure, there’s a driver, an engine, tires, throttle, brake, a winner and a loser, but when deciding what series or form of motorsport to invest your sponsorship dollars in, they’re not all the same. There are a number of things to consider and we’ll get to those later.

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Oct

18

Consulting, Content Marketing

The cost of silence in health care client communication

The health care industry is facing a patient loyalty problem. 

According to a study, only 4% of complaints about doctors in online reviews were actually about the health care received. The remaining 96% were about customer service. Poor communication was the biggest problem, racking up 53% of complaints. 

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Oct

12

Consulting, Content Marketing

Ask an expert: Threading the needle of a great email subject line

Emails are a part of every professional’s life, but Tammi St. Angelo thinks about them more than most. St. Angelo is the Manager of Global Marketing Automation and Email Strategy at Genesys, where she moved after being part of the in-house email marketing team at then-ExactTarget, which was bought out by Salesforce to become the email and marketing automation core of its Marketing Cloud. In her role shepherding literally billions of emails, St. Angelo has seen what it looks like when an email subject lines works magic… and how dangerous the word “spam” can be.

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Sep

21

Consulting, Small Business

3 Reasons Your Small Business Idea Needs A Business Plan

This advice seems obvious, right?

You would think so, but sometimes the true value of a solid business plan is undersold. A good business plan helps you navigate through each stage of starting and managing your small business. Your business plan is the element you can use to convince people that working with you or investing in your business is the right choice. Essentially, your business plan is the resume for your small business and helps you…

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Sep

19

Consulting, SEO, Small Business

How to Build an SEO Budget for your Small Business

SEO is a complicated topic to understand, much less to budget for. Good budgets should be based on more than a shot in the dark, but if you’re not familiar with the area, how can you make informed projections?

Of course, there is no one answer for every situation, but there are a few levels of SEO work that cover most small businesses. These projections should let you know if you’re getting a decent deal. A higher price tag may also not be a deal breaker- many SEO companies can charge more, because they have a long history of proving Returns on Investment.

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Aug

31

Consulting, Sports Business

What is Consulting?

One thing people say often about consulting is that it’s ‘telling you what to do, but not actually doing it.’ Still, others may think about specific firms they know of or have worked with, and many people have at least heard the term ‘Big Four.’ 

The truth is consulting is so much more than all of that. At its core, consulting is bringing in someone outside your company to help solve a problem. Companies solve problems themselves all the time, so why would they need a consultant?

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Aug

29

Consulting, Content Marketing

Debunking Four Blogging Myths

In a post- “capital-C Content” world, everyone blogs. Or, more accurately, everyone feels the vague paranoia that they should be blogging more than they are. But it’s tough to know when and how and what to do. Agencies love offering advice (on their own optimized blogs, of course), but the search for a simple answer has ended up with true, legitimate data that ends up being generic to the point of uselessness. Any of these things are useful in the abstract, but no help whatsoever once it filters down to your actions.

Let’s talk through some of those myths and turn them into better advice.

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Aug

17

Consulting, Content Marketing, PR

Building Credibility Through Contributed Content

Success building or growing a business can often be rooted in credibility. You may have the expertise and knowledge to get the job done, but if clients perceive a lack of credibility in the space, your path to success is much longer. 

One way to build credibility is the public relations tactic of generating contributed content, which is taking your expertise and opinions and offering them up to a new audience through the media. Contributed content helps you lay the foundation to become an expert in the space you are trying to grow or enter.

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