Apr

19

Branding, Personal Branding

5 Tips for Developing Your Personal Brand in 5 Minutes

You control your brand with the decisions you make, your interactions with others and values you represent. People support or disprove of you based on what they see. Consider your personality, daily activities and interests. Do they reflect you? Do they create a positive image? If not, the following ideas will help you better develop your brand.

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Apr

12

Branding, Sports Business, Personal Branding

Four Tips to Land Your Client a Guest Interview on a Podcast

An estimated 57 million people listen to podcasts, and with over 250,000 different podcasts to choose from, there is a topic that everyone can enjoy.

Podcasts range from successful companies like The New York Times, NPR and ESPN to two friends podcasting in their apartment. Appearing on a podcast is an easy and affordable way to branch out from traditional media exposure.

Here are four simple tips to land your client a guest interview on podcasts.

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Mar

22

Branding, Personal Branding, Social Media

Four Ways for Executives to Improve Their Social Media

As executives, we’re all busy, yet we all say social media is important. So, how do we get better on social media when we barely have time for lunch? 

First, why is it important? Your audience is on there, posting about their interests, hobbies and lifestyles. Digital is baked into every marketing plan, so you can get a better understanding of what it all means if you’re on the main networks yourself. We know you’re busy, so let’s get into some actionable ways to get better on social media immediately.

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Mar

16

Branding, Corporate Branding

Building Your Brand Through A Cinderella Story

The NCAA Division I Men’s Basketball Tournament is a Cinderella factory. Nearly every March, it creates a new one like VCU in 2011 or Florida Gulf Coast in 2013. When a relative unknown makes the Sweet Sixteen, the buzz is undeniable. But beyond a quick boost in merchandise sales, is there a lasting effect?

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Feb

22

Branding, Personal Branding

Guest Blog: What Do Your Clothes Say About You?

Imagine you are at an awards ceremony, and you see a man walk in the door in a black button up, black jeans and a pair of Converse sneakers. You, meanwhile, are dressed in a tuxedo, standing next to your date, who is wearing a long cocktail dress. You look around the room to see what everyone else is wearing, wondering if it is you or he who is out of place. When you notice that everyone else is dressed in formal attire, you breath an internal sigh of relief, then wonder, “what in the world that guy is thinking?”

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Feb

08

Branding, Consulting, Esports, Sponsorships, Sports Business, Personal Branding

Going Mainstream with eSports Players and Teams

As eSports continues to grow, one major lingering question remains: What will it take for eSports to reach the casual fan and cross over into the mainstream? 

For the die-hards, close matchups, great stats and in-game storylines are enough of a hook. But to attract casual fans, there needs to be something more. The players have to crossover because of their personalities, interests and activities away from the sport.

Here are three ways leagues and teams put their talent in a position to reach new and more fans.

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Feb

06

Branding, Corporate Branding

4 Brands Who Stayed Authentic With Big Game Commercials

For years, the Big Game has been an opportunity for brands to achieve incredible exposure, albeit at an enormous price. The challenge lies in creating a campaign (or four) that is memorable and true to brand. These four brands checked off both boxes with a permanent marker:

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Jan

29

Branding, Content Marketing, Personal Branding

What a speech can do for your personal brand

The opportunity

If you like movies, music and seeing people walk the red carpet in their designer labels, then you probably love awards season. Celebrities often use their time on stage to “thank the Academy”, talk about their passions or say “goodnight” to their kids. Savvy celebrities do or say something that pushes their personal brand forward. Other times, it goes very wrong. While we won’t have as many eyeballs as these celebs, we can still learn something from their acceptance speeches for use in our own lives. 

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Jan

04

Branding, Corporate Branding

3 Keys to Rebranding Your Organization

One of the most exciting steps of starting a business or launching a sports team is picking a name. It also comes into play during a rebrand or name change. In either scenario, it’s not just fun, it’s also very important. Luckily, we’ve had some experience with this as we rebranded our organization from U/S Sports Advisors to CHARGE in 2016.  

Before you let the excitement take over, there are a few key considerations you’ll need to think about before announcing the rebranding of your team or business.

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Dec

14

Branding, Consulting, Sports Business, Personal Branding

Off-The-Field Money: Three Insider Tips for NFL Draftees

If it’s Christmas season, it’s NFL draftee recruitment time. As we crisscross the country speaking to soon-to-be NFL players, we hear the same question: “How much money can I earn off the field?”

The answer to this question starts with the athlete himself. That’s because there are three keys athletes can control to maximize their earning potential. Here are our insider tips:

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