Power Moves Blog

Branding Esports Sports Business
May 08. 2018

Evaluating the NBA 2K League

This past week, the NBA 2K League Tipoff Tournament began ...

author: Kyle Teague

Branding Content Marketing
May 03. 2018

Content to follow your branding

Previously, we’ve talked about branding before content. ...

author: Kyle Teague

Branding Corporate Branding Personal Branding
May 01. 2018

Brand first, then content

Brand first, then go. We say that a lot around here because we believe it’s the best way to market a person, company or product. If you dive ...

author: Jesse Ghiorzi

Branding Consulting Corporate Branding
Apr 25. 2018

Employer branding is key to winning the talent race

Is your employer reputation pulling people in or driving them away? According to a study by

author: Rebekah Meyer

Branding Corporate Branding Personal Branding
Apr 17. 2018

What a brand isn't

Not everyone understands what a brand is or has another idea about what a brand is. We define a brand as a unique message about who you are and ...

author: Jesse Ghiorzi

Branding Content Marketing Small Business
Mar 29. 2018

Marketing can make or break your small business

It’s stressful to run a small business. Everything is up to you, from the finances to the building safety to employee retention. And that’s all ...

author: Rebekah Meyer

Branding Corporate Branding Personal Branding
Mar 20. 2018

You have a brand, now update your content

You defined a brand for yourself or your business. Great job! (If you haven’t,

author: Jesse Ghiorzi

Branding Corporate Branding Personal Branding
Feb 21. 2018

The CEO's brand: Five costly mistakes

Successful personal brands generate opportunity and investment in sports and entertainment every day. However, we hear a lot of confusion in ...

author: Ken Ungar

Branding Personal Branding
Feb 15. 2018

Three pillars of a great brand

Everyone and everything has a brand – it’s what you think of when you think of that car, athlete, ...

author: Jesse Ghiorzi

Branding Personal Branding
Feb 08. 2018

Building a brand in PyeongChang

The PyeongChang opening ceremony is tomorrow, and never before have these athletes’ personal brands been so important. Hundreds of ...

author: CHARGE

Branding Corporate Branding
Jan 25. 2018

How to create your brand's tagline

Just do it.  Better ingredients. Better pizza. ...

author: Jesse Ghiorzi

Branding Consulting Sports Business
Jan 09. 2018

Frustration to acceptance: How to change the U.S. Figure Skating selection process narrative

While there were some major sponsorship successes at the 2018 U.S. Figure Skating Championships, one of the main threads of contention has the ...

author: Rebekah Meyer