Power Moves Blog

Aug 22. 2018

A bad brand hurts the bottom line, a good one helps it, and a great one can change the history of your company.

- Jesse Ghiorzi

author: Jesse Ghiorzi

Branding Corporate Branding Small Business
Jul 19. 2018

Developing a brand for your small business

A strong brand that creates interest in your company or product and depositions your competitors can take a small business from suck to ...

author: Jesse Ghiorzi

Branding Sports Business Personal Branding
Jul 18. 2018

2018 LIST OF 25 STRONGEST ATHLETE BRANDS UNDER 25

The CHARGE 25 Under 25, created by national sports marketing agency ...

author: Jesse Ghiorzi

Branding Esports Sports Business
Jul 11. 2018

The first crossover esports star

Babe Ruth, Kobe Bryant, Tim Tebow, Tiger Woods, Serena Williams, Joe Namath. Just a few of the no-doubt-about-it athletes that have crossed over ...

author: Jesse Ghiorzi

Branding Consulting
Jun 29. 2018

Why be known as a great place to work?

With this year’s historically low unemployment rate, it has become very difficult for companies to fill vacant positions. The challenge of ...

author: Ken Ungar

Branding Corporate Branding Personal Branding
Jun 12. 2018

Prioritizing your brand touchpoints

After you’ve got your brand locked in and

author: Jesse Ghiorzi

Branding Esports Sports Business
May 08. 2018

Evaluating the NBA 2K League

This past week, the NBA 2K League Tipoff Tournament began ...

author: Kyle Teague

Branding Content Marketing
May 03. 2018

Content to follow your branding

Previously, we’ve talked about branding before content. ...

author: Kyle Teague

Branding Corporate Branding Personal Branding
May 01. 2018

Brand first, then content

Brand first, then go. We say that a lot around here because we believe it’s the best way to market a person, company or product. If you dive ...

author: Jesse Ghiorzi

Branding Consulting Corporate Branding
Apr 25. 2018

Employer branding is key to winning the talent race

Is your employer reputation pulling people in or driving them away? According to a study by

author: Rebekah Meyer

Branding Corporate Branding Personal Branding
Apr 17. 2018

What a brand isn't

Not everyone understands what a brand is or has another idea about what a brand is. We define a brand as a unique message about who you are and ...

author: Jesse Ghiorzi

Branding Content Marketing Small Business
Mar 29. 2018

Marketing can make or break your small business

It’s stressful to run a small business. Everything is up to you, from the finances to the building safety to employee retention. And that’s all ...

author: Rebekah Meyer