Nov

07

Branding, Personal Branding

What is Branding?

The term “brand” is a buzzword in the marketing community. Everyone uses branding, but it doesn’t always have a consistent definition. This blog will provide you with a basic understanding of what branding is.

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Oct

19

Branding, Small Business

Big Branding for Small Businesses

From local plumbers to Fortune 500 organizations, every company has a brand. Small and mid-sized businesses may feel like they don’t need a brand, but that’s off-base.

Before we dig in, let’s define a brand: it’s a unique statement about who you are and what you stand for. It’s more than a logo or a slogan and cuts to the core of a business.

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Sep

14

Branding, Sports Business, Personal Branding

How College Athletes Can Establish Personal Brands

Your brand doesn’t begin at the same time as your professional career. It starts much earlier, but solidifying your personal brand in college helps differentiate you from other athletes. It’s important to know how to show your personal brand as a college athlete without breaking any NCAA rules.

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Aug

24

Branding, Sports Business, Personal Branding

Brand Now. Bank Later.

The average professional athlete’s career lasts just a handful of years, leaving an enormous amount of time to fill after their playing days. Even the legends that play into their 40s have decades of life left to live as a non-athlete.

One of the biggest ways an athlete can set themselves up for a successful career after sports is by developing a strong personal brand. The key is to start early and build the brand while they’re still actively playing, when interest in them is at its highest. You don’t have to do it this way (just look at Michael Strahan) but athletes who do this have a leg up when the time comes to hang it up. Here are a few athletes that have nailed it.

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Aug

08

Branding, Sports Business, Social Media

Three Ways to Increase PGA TV Ratings

With TV ratings being in flux for several sports, golf being one of them, the PGA Tour has worked hard to broaden its audience and appeal to younger fans. 

With The PGA Championship starting up this week, here are three ways we suggest the PGA can pursue this challenge.

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Jul

12

Branding, Sports Business, Personal Branding

So what is the CHARGE 25 Under 25 Index?

Which athlete’s brand is on the rise? Who should we sign to an endorsement deal? How did that trade/controversy/event impact this athlete’s brand?

We’ve been hearing these questions from clients for years. Scroll the internet and you’ll find a variety of names and opinions on the best personal brands, most of them subjective. We wanted to put some data behind our answers and remove subjectivity.

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Jun

27

Branding, Personal Branding

Sheryl Sandberg thinks you don’t need a personal brand. Here's why she's wrong.

Whether you think you need it or not, everyone has a personal brand.

Sheryl Sandberg, COO of Facebook, mentioned in an interview (annotated below from The Next Web) that personal brands are not worth building:

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May

16

Branding, Sports Business, Corporate Branding, Social Media

Stretching Your Marketing Budget with Social Influencers

As we mentioned in our previous blog, people trust influencer’s recommendations almost as much as those of their friends. According to Nielsen, trust in paid online/mobile advertising peaked at 48%. If the most trusted online ads are on par with social influencers (49%), it’s easy to see why an influencer campaign might make sense for you.

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May

10

Branding, Corporate Branding, Social Media

Using Social Influencers to Promote Your Business

What is a social influencer?  

Simply put, it’s someone that has the trust of an audience. Often, but not always, it’s an audience within a specific industry or interest in a certain topic. It’s also usually a large one, but that can be subjective based on the area.

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May

09

Branding, Personal Branding

Maintaining Your Personal Brand: The Cardale Jones Example

Your personal brand is a sensitive thing. You can spend years building up your personal brand, but just like when you look at reviews online, the negative ones stick out a lot more than the positive. If you have a moment of weakness and go against your personal brand, it takes hard work to change that narrative and get back to having a positive personal brand. 

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