Power Moves Blog

Branding Corporate Branding Personal Branding
Feb 21. 2018

The CEO's brand: Five costly mistakes

Successful personal brands generate opportunity and investment in sports and entertainment every day. However, we hear a lot of confusion in ...

author: Ken Ungar

Branding Personal Branding
Feb 15. 2018

Three pillars of a great brand

Everyone and everything has a brand – it’s what you think of when you think of that car, athlete, ...

author: Jesse Ghiorzi

Branding Personal Branding
Feb 08. 2018

Building a brand in PyeongChang

The PyeongChang opening ceremony is tomorrow, and never before have these athletes’ personal brands been so important. Hundreds of ...

author: CHARGE

Branding Corporate Branding
Jan 25. 2018

How to create your brand's tagline

Just do it.  Better ingredients. Better pizza. ...

author: Jesse Ghiorzi

Branding Consulting Sports Business
Jan 09. 2018

Frustration to acceptance: How to change the U.S. Figure Skating selection process narrative

While there were some major sponsorship successes at the 2018 U.S. Figure Skating Championships, one of the main threads of contention has the ...

author: Rebekah Meyer

Branding Content Marketing Esports Events Social Media
Jan 02. 2018

2017 Top 10 Blogs of the Year

The CHARGE blog was home to nearly 150 posts in 2017. Over that time, we talked about esports, branding, motorsports, social media, key ...

author: Jesse Ghiorzi

Branding Sports Business Social Media
Dec 21. 2017

The Brand of Men’s Tennis – What’s Next?

Athletes, just as much the competition, are what drives a sport’s popularity. We watch to see the people we care about make big plays. Today, in ...

author: CHARGE

Branding Personal Branding
Dec 08. 2017

How a Heisman acceptance speech can elevate your personal brand

Three of college football’s top players (Baker Mayfield,

author: CHARGE

Branding Corporate Branding
Nov 28. 2017

A branding strategy for every budget

Whether a company is a week-old startup or a Fortune 500, every company needs a brand to help define what it is and what it stands for. It’s a ...

author: Ryan Gazdacka

Branding Personal Branding
Nov 07. 2017

What is Branding?

The term “brand” is a buzzword in the marketing community. Everyone uses branding, but it doesn’t always have a consistent definition. This blog ...

author: Ryan Gazdacka

Branding Small Business
Oct 19. 2017

Big Branding for Small Businesses

From local plumbers to Fortune 500 organizations, every company has a brand. Small and mid-sized businesses may feel like they don’t need a ...

author: Jesse Ghiorzi

Branding Sports Business Personal Branding
Sep 14. 2017

How College Athletes Can Establish Personal Brands

Your brand doesn’t begin at the same time as your professional career. It starts much earlier, but solidifying your personal brand in college ...

author: Ryan Gazdacka