For most of us, when we use social media personally, we just post what’s on our mind and there’s no strategy to how or why we post. But when you are using social media for your business, having a plan can be a crucial key to success.
Here are three reasons why it’s important for your business to have a social media plan:
- Strategy is key
There needs to be a method to your madness. What is the goal of your social media accounts? Is it to drive revenue, generate leads or keep your current customers up to date? Having a strategy behind what you post is important to make sure you are posting relevant content, which will lead to more engagement and growth.
- What are your goals?
Use your social media plan to set some clear, measurable goals. Those goals will be tied directly into your strategy mentioned above. Your goals can include the number of social impressions, number of followers or social engagements.
- Have an editorial calendar
After you build your strategy and set your goals, you need to then create accountability and establish an editorial calendar. Pushing content on a regular basis is important to keep your social accounts relevant. Brainstorm ideas, generate content in advance and plan out when you will make your posts.
Social media can be a great asset for your company and having a plan can not only help keep things organized, it can also help make sure the time you are spending is worth it.
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