Three Keys to Staying Focused During a Group Brainstorming

October 18, 2017 / by Chris Myers

conference-room-768441_1920.jpgBrainstorming can be a fun and collaborative way for you and your team think outside the box.

You can use props or play word games, but at the end of the day the goal of any brainstorm is to come up with creative ideas or solutions to a problem that is facing your team. So we’ve put together three keys to help keep your group focused during a brainstorming session:

Diversify your group: When building a group to brainstorm, you’ll want to make sure you are diversifying your talent pool. Yes, that means even occasionally allowing an accountant into the group. Some of the best ideas come from an outsider’s perspective. They won’t be as far into the weeds as team members who have been working on a project and may be stuck.

Don’t judge: Any idea is a good idea. To have a true brainstorm you must not shut down the ideas of team members. Not all ideas that come out of a brainstorm are actionable, but if you don’t allow for creative thinking and a comfortable atmosphere for people to speak up, your ideas will suffer.

Guide the conversation: This is probably the most important of the three keys. One leader must take responsibility to keep the brainstorming session moving on track. Creative ideas are great but they can sometimes lead down a slippery slope of getting off track. A good brainstorm leader needs to be able to turn the conversation back to the main subject line in a natural way.

Brainstorming can be a great way to get people to think outside the box and work together. Just remember at the end of the day that if everyone is thinking alike, then someone isn’t thinking. 

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