Things to Consider When Changing Your Company’s Name

October 18, 2017 / by Jesse Ghiorzi


Occasionally even the best brands are due for a refresh and coming up with a new name for your company can feel like a daunting task.

If you’re in the market for a brand refresh, we’ve put together a few words of advice on things to consider when changing your company’s name.

Consider everything. Don't limit yourself to a certain type or number of words, letters, symbols or syllables at first. Keep a wide open mind and explore as many possibilities as you can. Go for a walk, open the dictionary, listen to music, find inspiration somewhere else besides the office. 

Solicit input. It's a no-brainer to include the creatives in your office, but consider other departments because they have good ideas, too. Sometimes, you can be too close to the project, so bounce your best ideas off of your spouse or someone you trust for some independent feedback. You can also solicit your clients’ advice and consider what they think your brand stands for.

Try it. Once you've tentatively settled on a name, try it out. Introduce yourself at a cocktail party with the new name or put it in your email signature. What does it feel like? What kind of reaction are you getting? That can help preview what it will be like with a new name, on small scale. 

Once you consider everything, solicit input and try it, remember that rebranding your company is a huge project. It’s going to take more time than you expect to get it across the finish line successfully. So, be patient and go forward.

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