Whether you are hosting a nationally bid out event, a large-scale concert or a much smaller social event, tapping into the power of local community is a great way to enhance your event.
Running events takes man power. Sure, you can go out and hire temporary labor or travel with a large staff which has a higher cost associated with it or you can engage your local community for their support through volunteers. Not only do most communities have an army of volunteers waiting to assist with the actual work, but they also serve as local ambassadors to events. Think of how often volunteers post on social media about their experiences and their training. Just remember they have power, so make sure their experience is one they enjoy so their effort and social posts are all positive.
Engaging local restaurants, bars and social groups can assist your marketing efforts for any event. Similar to volunteers, these local establishments can feel as if they have a stake in the event and do a great job of promoting the event. We are talking more than just slapping a poster on the wall or near the entrance. We are talking more than just slapping a poster on the wall or near the entrance, but to engage the establishments in the weeks/months leading up to your event.
It is not only natural to want what is best for your community, but there is a need to have yours to be better than anyone else’s. This can be financially helpful for event organizers/committees as you approach groups such as tourism associations or visitors bureaus from a city, country or state level. These organizations purpose is help bring events and experiences to their community. They can assist with the booking of venues, hotels, and also help with their own checkbook to make sure you come to their neck of the woods.
These were just a couple of ways that taping into your local community can really help take your event to the next level. Even if you have a fully staffed travel show, there are opportunities in every community you enter to engage and make them take civic pride in your event being successful.
To get started with your own event, check out our experiential marketing trends eBook or reach out to me at firstname.lastname@example.org.