Power Moves Blog

Consulting
May 22. 2018

Why you might need a marketing consultant

It seems that companies and decision-makers have become skeptical of consultants – specifically marketing consultants. It may be that there’s a ...

author: John Berry

SEO Small Business
May 17. 2018

The basics of on-page optimization

Have you ever searched for a specific term on Google (or any other search engine) and wondered how the company at the top of the search results ...

author: Kyle Teague

Media Relations PR
May 15. 2018

Ways to announce your big news

You have some news to announce. That’s great. Is it big news? That’s even greater! How do you plan ...

author: Jesse Ghiorzi

Events Sponsorships Sports Business
May 10. 2018

Why brands sponsor

Whether it’s through traditional sales and marketing or through new, innovative tactics like geo-targeted social media promotions, most brands ...

author: Kyle Richert

Branding Esports Sports Business
May 08. 2018

Evaluating the NBA 2K League

This past week, the NBA 2K League Tipoff Tournament began ...

author: Kyle Teague

Branding Content Marketing
May 03. 2018

Content to follow your branding

Previously, we’ve talked about branding before content. ...

author: Kyle Teague

Branding Corporate Branding Personal Branding
May 01. 2018

Brand first, then content

Brand first, then go. We say that a lot around here because we believe it’s the best way to market a person, company or product. If you dive ...

author: Jesse Ghiorzi

Sports Business Health
Apr 29. 2018

The Access Strategy: Attracting Patients Using Sports Medicine and Performance

The health care market has never been more competitive.

author: Ken Ungar

Events Experiential Marketing
Apr 26. 2018

The power of a community behind your event

Whether you are hosting a nationally bid out event, a large-scale concert or a much smaller social event, tapping into the power of local ...

author: Chris Myers

Branding Consulting Corporate Branding
Apr 25. 2018

Employer branding is key to winning the talent race

Is your employer reputation pulling people in or driving them away? According to a study by

author: Rebekah Meyer

Apr 19. 2018

Between navigating race track properties, promoters, leagues, sanctioning bodies and other sponsors, entering the world of motorsports can be a daunting task.

- Kyle Ginty

author: Kyle Ginty

Branding Corporate Branding Personal Branding
Apr 17. 2018

What a brand isn't

Not everyone understands what a brand is or has another idea about what a brand is. We define a brand as a unique message about who you are and ...

author: Jesse Ghiorzi