Power Moves Blog

Events Experiential Marketing
Apr 26. 2018

The power of a community behind your event

Whether you are hosting a nationally bid out event, a large-scale concert or a much smaller social event, tapping into the power of local ...

author: Chris Myers

Branding Consulting Corporate Branding
Apr 25. 2018

Employer branding is key to winning the talent race

Is your employer reputation pulling people in or driving them away? According to a study by

author: Rebekah Meyer

Apr 19. 2018

Between navigating race track properties, promoters, leagues, sanctioning bodies and other sponsors, entering the world of motorsports can be a daunting task.

- Kyle Ginty

author: Kyle Ginty

Branding Corporate Branding Personal Branding
Apr 17. 2018

What a brand isn't

Not everyone understands what a brand is or has another idea about what a brand is. We define a brand as a unique message about who you are and ...

author: Jesse Ghiorzi

Content Marketing Events PR
Apr 12. 2018

The ultimate utility player: Content

Content marketing is a discipline all its own in the marketing department. But that’s not where content’s job ends. A strong content team should ...

author: Rebekah Meyer

Esports Sports Business
Apr 10. 2018

Integrating esports into traditional sports

Traditional sports investing in esports teams is nothing new. However, these same traditional sports are now attempting to integrate ...

author: Kyle Teague

Consulting Small Business
Apr 05. 2018

The importance of project budgeting

Just because a project is completed on-time and reaches the pre-determined goals, doesn’t mean it was successful. If you just asked yourself, ...

author: Ronda Hite

Content Marketing Media Relations PR
Apr 03. 2018

Leveraging your blog to generate media hits

Spending time writing content for your website’s blog can be a great way to share your knowledge with current or potential customers, especially ...

author: Lucas Wiseman

Branding Content Marketing Small Business
Mar 29. 2018

Marketing can make or break your small business

It’s stressful to run a small business. Everything is up to you, from the finances to the building safety to employee retention. And that’s all ...

author: Rebekah Meyer

Events Experiential Marketing Motorsports
Mar 27. 2018

Things to consider for your race track event activation

While the on-track action is always captivating, another competition is being held in the midway ...

author: Kyle Ginty

Content Marketing SEO Small Business
Mar 22. 2018

Key SEO metrics to monitor

Search engine optimization (SEO) is an increasingly vital part of any marketing plan. SEO isn’t a one-and-done deal, like some may think. ...

author: Kyle Teague

Branding Corporate Branding Personal Branding
Mar 20. 2018

You have a brand, now update your content

You defined a brand for yourself or your business. Great job! (If you haven’t,

author: Jesse Ghiorzi