Power Moves Blog

Content Marketing Social Media
Jun 14. 2018

What is dark social?

Have you ever found something you liked on social and emailed it to a friend? Chatted a link to a co-worker instead of tagging them on ...

author: Rebekah Meyer

Branding Corporate Branding Personal Branding
Jun 12. 2018

Prioritizing your brand touchpoints

After you’ve got your brand locked in and

author: Jesse Ghiorzi

Sponsorships Consulting
Jun 07. 2018

Things to do before you sell sponsorships

Everyone is looking for new revenue opportunities, whether you are monetizing for the first time or looking for an extra boost, selling ...

author: Chris Myers

Events Experiential Marketing Motorsports
Jun 05. 2018

How to create year-round interest at your venue

The Indianapolis Motor Speedway (IMS) has concluded its ...

author: Kyle Ginty

PR Media Relations
May 31. 2018

Free ways to monitor media coverage

It’s important to know when the media mentions you and what they say. Old school PR folks used clipping services, called that because companies ...

author: Jesse Ghiorzi

Motorsports Events Experiential Marketing
May 24. 2018

Why the Indy 500 is for everyone

Every year on Memorial Day weekend, hundreds of thousands of people make their way to Speedway, Indiana for “The Greatest Spectacle in Racing”, ...

author: Kyle Ginty

Esports Sponsorships Sports Business
May 24. 2018

Evaluating location-based esports teams

City-based teams are on the rise in esports as leagues such as the

author: CHARGE

May 23. 2018

How a marketing consultant can help

In part 1 of this blog series, we discussed some ...

author: John Berry

May 22. 2018

Why you might need a marketing consultant

It seems that companies and decision-makers have become skeptical of consultants – specifically marketing consultants. It may be that there’s a ...

author: John Berry

SEO Small Business
May 17. 2018

The basics of on-page optimization

Have you ever searched for a specific term on Google (or any other search engine) and wondered how the company at the top of the search results ...

author: Kyle Teague

PR Media Relations
May 15. 2018

Ways to announce your big news

You have some news to announce. That’s great. Is it big news? That’s even greater! How do you plan ...

author: Jesse Ghiorzi

Sponsorships Sports Business Events
May 10. 2018

Why brands sponsor

Whether it’s through traditional sales and marketing or through new, innovative tactics like geo-targeted social media promotions, most brands ...

author: Kyle Richert