Power Moves Blog

Esports Sports Business
Mar 01. 2018

U.S. sports league's ventures into esports

While esports continue to boom across the globe, more and more professional sports leagues in the United States are finding their way into the ...

author: Kyle Teague

Esports Sports Business Motorsports
Feb 27. 2018

What we're looking forward to in motorsports this year

As we gear up for the start of the IndyCar season (March 11, St. Petersburg, FL) and Formula 1 (March 25, Australian Grand Prix), and are ...

author: Kyle Ginty

Branding Corporate Branding Personal Branding
Feb 21. 2018

The CEO's brand: Five costly mistakes

Successful personal brands generate opportunity and investment in sports and entertainment every day. However, we hear a lot of confusion in ...

author: Ken Ungar

Media Relations PR
Feb 20. 2018

Using media relations to amplify your brand

You or your business are doing great things – you’re the best at what you do, and your customers love you. But you just wish more people had ...

author: Lucas Wiseman

Branding Personal Branding
Feb 15. 2018

Three pillars of a great brand

Everyone and everything has a brand – it’s what you think of when you think of that car, athlete, ...

author: Jesse Ghiorzi

Esports Sports Business
Feb 13. 2018

Esports sponsorship power rankings

In 2017 alone, esports was a $756 million industry, according to market research firm

author: Kyle Teague

Branding Personal Branding
Feb 08. 2018

Building a brand in PyeongChang

The PyeongChang opening ceremony is tomorrow, and never before have these athletes’ personal brands been so important. Hundreds of ...

author: CHARGE

Events Experiential Marketing
Feb 06. 2018

How to make your event VIP

In our everyday lives we are filled with companies constantly offering us VIP reward programs for buying gas, coffee and even groceries. These ...

author: Chris Myers

Content Marketing Social Media
Feb 01. 2018

How to do content marketing: Dos and don'ts

This blog is the last post in our content marketing series, following 

author: Rebekah Meyer

Consulting Content Marketing Social Media
Jan 30. 2018

When and how often to post your content

When it comes to posting your content on digital and social media, the timing and frequency can be a bit tricky. Many experts recommend ...

author: Kyle Teague

Branding Corporate Branding
Jan 25. 2018

How to create your brand's tagline

Just do it.  Better ingredients. Better pizza. ...

author: Jesse Ghiorzi

Experiential Marketing Sports Business Motorsports
Jan 23. 2018

The Rolex 24: Convert your participation to sales

Every January, the greatest drivers in the world flock to

author: Kyle Richert