Power Moves Blog

Content Marketing Social Media
Jul 05. 2018

How to track social media success

The success of your social media efforts is dependent upon what goals your business wants to achieve.

author: Kyle Teague

Branding Consulting
Jun 29. 2018

Why be known as a great place to work?

With this year’s historically low unemployment rate, it has become very difficult for companies to fill vacant positions. The challenge of ...

author: Ken Ungar

Events Experiential Marketing
Jun 28. 2018

3 Keys to a successful summer event

Here in the Midwest, the winters sometime feel like an eternity, so we always look forward to the time when the cold weather breaks and the ...

author: Kyle Richert

Esports Sponsorships Sports Business
Jun 19. 2018

Esports Sponsor Power Rankings

The ever-growing esports market will hit $906 million in total revenue in 2018, with $694 million being from brand investments,

author: CHARGE

Content Marketing Social Media
Jun 14. 2018

What is dark social?

Have you ever found something you liked on social and emailed it to a friend? Chatted a link to a co-worker instead of tagging them on ...

author: Rebekah Meyer

Branding Corporate Branding Personal Branding
Jun 12. 2018

Prioritizing your brand touchpoints

After you’ve got your brand locked in and

author: Jesse Ghiorzi

Consulting Sponsorships
Jun 07. 2018

Things to do before you sell sponsorships

Everyone is looking for new revenue opportunities, whether you are monetizing for the first time or looking for an extra boost, selling ...

author: Chris Myers

Events Experiential Marketing Motorsports
Jun 05. 2018

How to create year-round interest at your venue

The Indianapolis Motor Speedway (IMS) has concluded its ...

author: Kyle Ginty

Media Relations PR
May 31. 2018

Free ways to monitor media coverage

It’s important to know when the media mentions you and what they say. Old school PR folks used clipping services, called that because companies ...

author: Jesse Ghiorzi

Events Experiential Marketing Motorsports
May 24. 2018

Why the Indy 500 is for everyone

Every year on Memorial Day weekend, hundreds of thousands of people make their way to Speedway, Indiana for “The Greatest Spectacle in Racing”, ...

author: Kyle Ginty

Esports Sponsorships Sports Business
May 24. 2018

Evaluating location-based esports teams

City-based teams are on the rise in esports as leagues such as the

author: CHARGE

Consulting
May 23. 2018

How a marketing consultant can help

In part 1 of this blog series, we discussed some ...

author: John Berry