Nov

14

Media Relations, PR

How to build a media list for free

Most agencies that provide public relations services subscribe to software that gives them access to a comprehensive database of all members of the media throughout the country.

These services, such as Cision or Meltwater, can be expensive and cost-prohibitive for very small agencies, in-house public relations professionals or small business owners trying to generate media coverage.

The good news is you can survive without these expensive services, especially if you are building a media list for local media pitching or even just light national pitching.

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Nov

09

Sponsorships, Sports Business

The Future of Sponsorships

Sport has long been a big venue for sponsorship. Using players in ads has been going on since the early 20th century. In the last 30-40 years, stadium, race and college bowl game naming rights have expanded dramatically. Now most venues have a title sponsor. Though they’ve been big in European soccer for decades, jersey sponsors are hot right now in the U.S. as the NBA rolled them out this season. But what’s the next great frontier in sports sponsorship? Let’s take some educated guesses.

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Nov

07

Branding, Personal Branding

What is Branding?

The term “brand” is a buzzword in the marketing community. Everyone uses branding, but it doesn’t always have a consistent definition. This blog will provide you with a basic understanding of what branding is.

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Nov

02

Esports, Sports Business

Esports Glossary: Level 1

As esports grows in popularity, keeping up with the terminology becomes an increasingly difficult task.

To help you stay informed, we've created a basic esports glossary. Some terms you may be familiar with, but some you almost certainly won't be. These terms will help you understand the esports world and how it operates. 

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Nov

01

Events, Experiential Marketing, Sports Business

Improving Your Lead Generation: Part 2

Let’s say you just managed a successful event at a trade show and collected more leads than you ever could have expected. You made sure to have great pre-event content and gave potential clients/customers/fans an interesting and interactive experience along with a killer premium gift. Congrats! But what do you do now? 

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Oct

31

Media Relations, PR

Ways to Scare Journalists (Not that you would want to do this...)

We’ve written about the best ways to follow up on your media pitches. This list is the opposite of that. These are the worst things to do after you pitch. Please don’t do these and tell your friends and colleagues to avoid them as well.

We’re writing this on Halloween, so pardon the pun, but following this list is an easy way to scare a journalist or have a reporter ghost you. Some of these are obvious no-no’s, but there are several we see all the time that are still not great ideas. 

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Oct

26

Consulting, Content Marketing, Social Media

Amplifying Your Content With Social Media Advertising

You see it all the time when scrolling through your social media: an ad for a service you’ve recently searched for or a car that you’ve thought about buying. You wonder, “How does the internet know what I want?”. The most likely answer is that you’re the target audience for the ad you're seeing. Heck, you might have even been on a car manufacturer's website recently and shown the digital world that you’re interested in buying a car. Because of this, you’re a perfect target for social media advertising. But what is it?

A social media ad is any kind of paid content on any social media channel. An ad can range from one promoted post to a full-blown advertising campaign with a major budget attached to it. 

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Oct

24

Consulting, Sports Business, Motorsports

Things to consider when investing in motorsports: Part 1

Rule #1. Not all forms of motorsport are created equal.
Motorsports are about as diverse as movies or esports as in there’s probably something for everyone and it can be complicated for a newcomer. Sure, there’s a driver, an engine, tires, throttle, brake, a winner and a loser, but when deciding what series or form of motorsport to invest your sponsorship dollars in, they’re not all the same. There are a number of things to consider and we’ll get to those later.

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Oct

19

Branding, Small Business

Big Branding for Small Businesses

From local plumbers to Fortune 500 organizations, every company has a brand. Small and mid-sized businesses may feel like they don’t need a brand, but that’s off-base.

Before we dig in, let’s define a brand: it’s a unique statement about who you are and what you stand for. It’s more than a logo or a slogan and cuts to the core of a business.

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Oct

18

Consulting, Content Marketing

The cost of silence in health care client communication

The health care industry is facing a patient loyalty problem. 

According to a study, only 4% of complaints about doctors in online reviews were actually about the health care received. The remaining 96% were about customer service. Poor communication was the biggest problem, racking up 53% of complaints. 

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