It’s 2018 (almost 2019…), so video should already be an important part of your content marketing strategy. But even if it isn’t, it’s not too late to get started.
Just to further solidify the importance of video, Facebook earns 8 BILLION views per day. Also, currently, one third all time spent online is accounted for by watching video. I can keep going if you need further convincing, but I think you get the point.
Where to implement video
So, by now you know that you need to implement video into your content marketing strategy, but where? It’s best to start with your social media channels. This includes Twitter, Facebook, LinkedIn and Instagram. Video is by far the most engaging content type on each of the main four social media platforms.
Other outlets that would be ideal for video content marketing include your blog and website. These are important because of video SEO. Most marketers don’t realize that YouTube is the second-largest search engine after Google, with all of that traffic staying on YouTube’s own site. This alone makes video a key aspect to having strong SEO across all of your company’s platforms.
How to implement video
Okay. You know where to implement video into your content marketing strategy, but do you really know how? Contrary to popular belief, it doesn’t cost a fortune to create videos anymore. In fact, just about anybody can create a simple video.
However, just because videos don’t require film crews, doesn’t mean they don’t require planning. Even a 30-second video for social media should still involve planning. Storyboarding, scripting, setting up shots and maybe even editing. (You can even do basic editing in some mobile apps now.) Well-thought-out videos can look just as good on a cell phone as they can on a professional camera.
Why you should implement video
The main goals of utilizing content marketing are to inform your audience, established trust with prospects and position yourself as the industry expert. This doesn’t change with video. In fact, it amplifies these goals by using a medium that is more engaging than traditional types of content. Implementing video content marketing also allows you or your business to have a face-to-face connection with your prospects and build on their emotions to move them further along the buyer’s journey.
These benefits, along with the supporting statistics regarding video engagement, should be more than enough reasons to convince you why you should implement video into your content marketing strategy.