How to create your brand's tagline

Brand tagline BLOGJust do it. 

Better ingredients. Better pizza.

You’re in good hands.

Everywhere you want to be.

These taglines are so memorable, you may have caught yourself whispering the brands they belong to as you read along. That’s OK, so did we.

A tagline alone is not a brand. However, it is an excellent way to communicate your brand. For reference, we define a brand as a unique statement about who you are and what you stand for. Once you have your brand locked in, you can look at creating a tagline.

Key elements of a tagline

It needs to be unique. It shouldn’t sound like that of your competition but should stand out and express what makes your brand unique or different from others.

A tagline also must be succinct. That makes each word especially crucial. Don’t limit yourself to a certain number of words at the start, but know the final product needs to be concise – somewhere between one word and two sentences long.

It should be evocative. People should feel something when they read it or hear it. Happy, secure, excited, hungry, confident, whatever message you want your brand to communicate.

How do you create one?

With those elements in mind, there are a couple ways to get started.

  1. Try writing a sentence that describes your brand, its benefits, features or how you want people to feel when they think about your brand.
  2. Think of 2-3 words that are core to your brand and create a phrase or sentence around that.

Whichever approach you take, keep an open mind and play with a lot of options. It’s not an exact science, but more of a “you’ll know it when you see it” process.

It’s not a requirement but try using an active voice to be direct and inspire your target audience. Once you have a winner, run it through a trademark search to see if anyone else is using it.

Ready to create a tagline for your brand? Holler at

For more branding resources, download our guide to bring your brand to life.

Stand Out With  Your Personal Brand