Esports fans are one of the most desirable demographics in the marketing world. Young and on the cutting-edge, these fans are a strong match for brands looking to find early adopters and influential brand advocates.
However, the same tech-savviness that makes esports fans desirable makes them hard to reach. These are people who regularly deploy ad-blockers, don't respond to social campaigns and are generally suspicious of obvious marketing ploys.
Esports marketing offers a chance to build brand affinity with this demographic by showing support for something that they are passionate about. By positioning your brand as a fellow supporter, you can bypass the potholes that typically trip up your marketing.
The data (via Nielsen's Esports division) shows that esports fans are enthusiastic about getting more brands into the esports ecosystem.
Interested in learning more about esports fans and how to effectively enter the esports marketing world? Download our latest eBook to speak the language of orgs, ELEAGUE and casters. We'll walk you through the games and names you need to know to become an authentic brand voice in the esports world.