Employer branding is key to winning the talent race

Employer BrandingIs your employer reputation pulling people in or driving them away?

According to a study by Corporate Responsibility magazine, 92% of employees would leave their current job for a company that had an excellent corporate reputation.

Companies are stuck on one side or the other: Are you the company with such a great reputation that you’re pulling in applicants from all sides, or are your employees being wooed away by your competitor’s great branding?

The unemployment rate has bottomed out for months, the lowest rate in 17 years. The talent pool is looking shallow, and companies are fighting for quality applicants, much less quality hires.

Employers can’t afford to hope for the best. They need to invest in their talent acquisition efforts. And according to your potential employees, the most effective way to do that is to invest in your employer brand marketing.

According to a Glassdoor survey, 76% of candidates said that the most important information they could get from a potential employer is details on what makes the company an attractive place to work.

If you’re not investing in your brand as an employer, you’re falling behind your competition.

To learn more about the importance of employer brand marketing, click below or reach out to us at cmyers@chargegf.com

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