Sara Lieser

With over 11 years in supply chain sales and technology consulting, Sara transitioned her career into gaming to channel her inner hero and spearhead new partner growth for DreamHack ( North America. Sara is located in Denver, Colorado where she fosters dogs, acts as a part time food critic, and relentlessly studies the meta of DOTA 2.

Recent Posts



Esports, Sponsorships, Sports Business

3 Pieces of Advice Before Launching Into A New Esports Sponsorship

Everyone is going to tell you that the most important component of a successful esports sponsorship is to “be authentic.”

Yes, authenticity is important! And, I promise that is the last time I will mention that word in this post.

Here are three other things (that aren’t the “A” word) to think about when considering inserting your brand into esports.

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