Power Moves Blog

Corporate Branding Branding Consulting
Oct 17. 2018

Your strongest employer branding resource: employee advocates

Your best employer branding asset is waiting in the next cubicle. When it comes to employer branding, the voice of your employees is ...

author: Rebekah Meyer

Consulting Content Marketing
Aug 29. 2018

Choosing your first content marketing hire

Content covers a little bit of everything in the modern marketing department, from blogs to emails to print ads to websites to analytics. Making ...

author: Rebekah Meyer

Content Marketing Small Business
Aug 15. 2018

Why content marketing and B2B are a perfect match

B2B (or business to business) and B2C (or business to consumer) companies are similar in many ways. No matter who you’re selling to, you have ...

author: Rebekah Meyer

Content Marketing Social Media
Jun 14. 2018

What is dark social?

Have you ever found something you liked on social and emailed it to a friend? Chatted a link to a co-worker instead of tagging them on ...

author: Rebekah Meyer

Consulting Branding Corporate Branding
Apr 25. 2018

Employer branding is key to winning the talent race

Is your employer reputation pulling people in or driving them away? According to a study by Corporate Responsibility magazine, 92% of ...

author: Rebekah Meyer

Content Marketing PR Events
Apr 12. 2018

The ultimate utility player: Content

Content marketing is a discipline all its own in the marketing department. But that’s not where content’s job ends. A strong content team should ...

author: Rebekah Meyer

Small Business Content Marketing Branding
Mar 29. 2018

Marketing can make or break your small business

It’s stressful to run a small business. Everything is up to you, from the finances to the building safety to employee retention. And that’s all ...

author: Rebekah Meyer

Social Media Content Marketing
Mar 16. 2018

Do Facebook's user problems spell disaster?

Facebook has had a rough go of it recently.

author: Rebekah Meyer

Content Marketing Social Media
Feb 01. 2018

How to do content marketing: Dos and don'ts

This blog is the last post in our content marketing series, following 

author: Rebekah Meyer

Sports Business Branding Consulting
Jan 09. 2018

Frustration to acceptance: How to change the U.S. Figure Skating selection process narrative

While there were some major sponsorship successes at the 2018 U.S. Figure Skating Championships, one of the main threads of contention has the ...

author: Rebekah Meyer

SEO Content Marketing
Jan 04. 2018

SEO 101: Trends for 2018

While the basics for SEO stay the same from year to year – keywords, links, high-quality content – each new year brings a few new considerations ...

author: Rebekah Meyer

Esports Sports Business
Nov 22. 2017

Experts: "Unreachable" audience a huge draw for esports

How do you reach the unreachable audience? How do you sell to the ad-blockers, the cord-cutters and the marketing-redefining ...

author: Rebekah Meyer