Lucas Wiseman

Specializing in public and media relations, Lucas Wiseman is the manager of public relations for CHARGE, LLC. Before joining Charge, Wiseman spent 12 years as public relations and social media manager for the United States Bowling Congress (USBC), the governing body for the sport of bowling. During his tenure at USBC, Wiseman helped garner national, international and local media attention for bowling and covered events around the world. In 2015, he helped re-launch the Professional Women’s Bowling Association Tour, with 10 events, including three nationally televised majors. Prior to joining USBC, Wiseman worked at several newspapers serving as a sports writer, editor and designer. In 2001, Wiseman founded and later sold SportsJournalists.com, which was named one of the best non-corporate websites of the year in 2006 and 2007 by Sports Illustrated. Born and raised in Florida, Wiseman attended the University of South Florida. He lives in Indianapolis with his wife, Danielle.
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Recent Posts

Feb

20

Media Relations, PR

Using media relations to amplify your brand

You or your business are doing great things – you’re the best at what you do, and your customers love you. But you just wish more people had heard about you. That’s a great reason why you should use media relations to amplify your brand.

If you’ve already established a great brand, media relations can take it to the next level using earned media to build even more credibility. Here are some things to consider.

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Jan

11

PR, Social Media

Three examples of newsjacking done right

In a recent blog, we gave three of examples of newsjacking, the art of latching on to an emerging trending story, gone horribly wrong. Now, let’s look at three examples of newsjacking executed perfectly.

If you aren’t sure what newsjacking is, it can be a valuable tool in generating coverage of yourself, your business or your clients. If you’re interested in learning more, be sure to download our newsjacking guide.

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Dec

26

Media Relations, PR

3 Reasons Earned Media is More Important Than Ever

As we look forward toward 2018, we at CHARGE wanted to look back at some of the best advice, insights and ideas from the last year. This week, we’re highlighting the blogs from 2017 that we want to bring with us into the new year.

It’s one thing to tell your own story, it’s completely different to have a third party tell your story, which is one reason why earned media is more important than ever.

What exactly is earned media and why is it so important? Earned media is “free” exposure for your brand using public relations to reach out to the media to tell your story, whether it’s company news or newsjacking a trending topic.

The strategy of earned media is not new, but it is more relevant than it ever has been. Here are three reasons why:

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Dec

12

PR, Social Media

Three examples of newsjacking gone bad

Newsjacking, the art of latching on to an emerging trending story, can be a powerful tool in generating coverage of yourself, your business or your clients. But, as some companies have painfully learned, it doesn’t always go according to plan.

Before using the newsjacking technique, be sure to take what we call a “sensitivity second.” Just because you’ve prepared and identified an opportunity to newsjack, that doesn’t always mean you should take the next step to execute the plan.

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Nov

14

Media Relations, PR

How to build a media list for free

Most agencies that provide public relations services subscribe to software that gives them access to a comprehensive database of all members of the media throughout the country.

These services, such as Cision or Meltwater, can be expensive and cost-prohibitive for very small agencies, in-house public relations professionals or small business owners trying to generate media coverage.

The good news is you can survive without these expensive services, especially if you are building a media list for local media pitching or even just light national pitching.

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Oct

03

Media Relations, Media Training, PR

How to follow up when courting the media

So, you’ve sent out a press release or a pitch to the media and you know it’s a story they will want to do. You’ve made it relevant, provided editorial context and you know it’s newsworthy, but you haven’t heard anything back. Now what? 

Knowing when and how to follow up on public relations efforts can be key in helping you find success in placing your story.

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Sep

26

Media Relations, Media Training, PR

How to know if your news is actually newsworthy

This scenario happens all the time - your company has what you think is big news to announce so you draft a press release, send it to the media and nobody covers it.

It’s beyond frustrating when this happens but the question you should ask yourself is why didn’t the media care? It’s probably because while you thought it was newsworthy it really wasn’t to the media.

So how do you avoid this disappointment in the future? Here are a couple tips:

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Sep

07

Media Relations, Media Training, PR

Why Editorial Context Matters in Public Relations

When trying to get the media to do stories on your business (or your client if you work at an agency), the best path to success is developing a story idea that has depth and will appeal to the audience of the targeted media outlet.

However, a shortcut method to generate media coverage is to come up with a “gimmick” that the media will salivate over. For example, when your local doughnut shop offers free doughnuts and the media covers it.

While the strategy of coming up with a gimmick works, it’s important to build editorial context around your pitches to the media. In other words, you need to make the story newsworthy in some regard.

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Aug

17

Consulting, Content Marketing, PR

Building Credibility Through Contributed Content

Success building or growing a business can often be rooted in credibility. You may have the expertise and knowledge to get the job done, but if clients perceive a lack of credibility in the space, your path to success is much longer. 

One way to build credibility is the public relations tactic of generating contributed content, which is taking your expertise and opinions and offering them up to a new audience through the media. Contributed content helps you lay the foundation to become an expert in the space you are trying to grow or enter.

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Apr

05

Media Relations, PR

Four Essential Steps for Gaining Exposure Through Newsjacking

The window for newsjacking opens quickly and closes just as quickly. That’s why it is incredibly important to be prepared to take advantage of opportunities when they arise.

Here are the four essential steps for gaining exposure through newsjacking:

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