Power Moves Blog

Events Experiential Marketing Motorsports
Jun 05. 2018

How to create year-round interest at your venue

The Indianapolis Motor Speedway (IMS) has concluded its ...

author: Kyle Ginty

Events Experiential Marketing Motorsports
May 24. 2018

Why the Indy 500 is for everyone

Every year on Memorial Day weekend, hundreds of thousands of people make their way to Speedway, Indiana for “The Greatest Spectacle in Racing”, ...

author: Kyle Ginty

Apr 19. 2018

Between navigating race track properties, promoters, leagues, sanctioning bodies and other sponsors, entering the world of motorsports can be a daunting task.

- Kyle Ginty

author: Kyle Ginty

Events Experiential Marketing Motorsports
Mar 27. 2018

Things to consider for your race track event activation

While the on-track action is always captivating, another competition is being held in the midway ...

author: Kyle Ginty

Esports Sports Business Motorsports
Feb 27. 2018

What we're looking forward to in motorsports this year

As we gear up for the start of the IndyCar season (March 11, St. Petersburg, FL) and Formula 1 (March 25, Australian Grand Prix), and are ...

author: Kyle Ginty

Sports Business Motorsports
Dec 14. 2017

2017 Motorsports Marketing Round-Up

2017 saw major changes in the world of motorsports marketing; from title sponsor changes, to increased social presences and video content, and ...

author: Kyle Ginty

Events Experiential Marketing Sports Business
Nov 01. 2017

Improving Your Lead Generation: Part 2

Let’s say you just managed a successful event at a trade show and

author: Kyle Ginty

Oct 05. 2017

It’s critical to motorsports that drivers are able to share their personality with their fans.

author: Kyle Ginty