Power Moves Blog

Branding Corporate Branding Personal Branding
Feb 21. 2018

The CEO's brand: Five costly mistakes

Successful personal brands generate opportunity and investment in sports and entertainment every day. However, we hear a lot of confusion in ...

author: Ken Ungar

Esports Sponsorships Sports Business
Dec 27. 2017

The Opportunity and Benefit of Collegiate Esports

As we look forward toward 2018, we at CHARGE wanted to look back at some of the best advice, insights and ideas from the last year. This ...

author: Ken Ungar

Events Experiential Marketing
Jun 15. 2017

4 Ways to Measure Successful Experiential Engagements

A great idea shouldn’t define the success of an experiential engagement. Measuring return on investment (ROI) is critical to the experiential ...

author: Ken Ungar

Esports Sports Business
May 25. 2017

Game changer: What the NBA’s move into esports really means

The National Basketball Association’s entrance into esports next year has created a big buzz in the esports world and even generated some ...

author: Ken Ungar

Branding Personal Branding
Apr 19. 2017

5 Tips for Developing Your Personal Brand in 5 Minutes

You control your brand with the decisions you make, your interactions with others and values you represent. People support or disprove of you ...

author: Ken Ungar

Branding Consulting Sports Business Personal Branding
Dec 14. 2016

Off-The-Field Money: Three Insider Tips for NFL Draftees

If it’s Christmas season, it’s NFL draftee recruitment time. As we crisscross the country ...

author: Ken Ungar

Branding Personal Branding
Nov 02. 2016

4 Ways to Cut Through the Clutter with your Personal Brand

In our last ...

author: Ken Ungar

Branding Sports Business Personal Branding Social Media
Aug 04. 2016

Three Ways for Olympians to Medal in Athlete Marketing

Every four years, the Summer and Winter Olympic Games produce memorable stories of athlete achievement, and a great performance often will ...

author: Ken Ungar

Branding Corporate Branding Personal Branding Social Media
Jul 13. 2016

Three Essentials for Creating an Executive Brand

While a strong personal brand is important to the career of an athlete or celebrity, it is just as important to a corporate executive.  ...

author: Ken Ungar

May 18. 2016

The Five Best Books to Build your Business or Career

The best minds in business continually learn and make ...

author: Ken Ungar

Dec 08. 2015

5 Positioning Strategies for Brands to Leverage

author: Ken Ungar

Branding Sponsorships Personal Branding
Nov 25. 2015

The Most Common Mistake in Sponsorship Sales

Who doesn’t love sponsorship? Sponsors boost consumer loyalty and earn unique exposure. Properties and athletes earn revenue and activate ...

author: Ken Ungar