Power Moves Blog

Branding Personal Branding
Feb 15. 2018

Three pillars of a great brand

Everyone and everything has a brand – it’s what you think of when you think of that car, athlete, ...

author: Jesse Ghiorzi

Branding Corporate Branding
Jan 25. 2018

How to create your brand's tagline

Just do it.  Better ingredients. Better pizza. ...

author: Jesse Ghiorzi

Branding Content Marketing Esports Events Social Media
Jan 02. 2018

2017 Top 10 Blogs of the Year

The CHARGE blog was home to nearly 150 posts in 2017. Over that time, we talked about esports, branding, motorsports, social media, key ...

author: Jesse Ghiorzi

Dec 29. 2017

Surprises from the CHARGE 25 Under 25 Index: Social media, cable channels and streaming have really made it possible for any market to be home to a star. 

author: Jesse Ghiorzi

Media Relations PR
Nov 30. 2017

The difference between endemic and non-endemic media

The terms endemic and non-endemic may sound a little medical, but don’t worry, I’m not a doctor. We’re talking about media relations and why ...

author: Jesse Ghiorzi

Media Relations PR
Oct 31. 2017

Ways to Scare Journalists (Not that you would want to do this...)

We’ve written about the best ways to follow up ...

author: Jesse Ghiorzi

Branding Small Business
Oct 19. 2017

Big Branding for Small Businesses

From local plumbers to Fortune 500 organizations, every company has a brand. Small and mid-sized businesses may feel like they don’t need a ...

author: Jesse Ghiorzi

Consulting Sports Business
Aug 31. 2017

What is Consulting?

One thing people say often about consulting is that it’s ‘telling you what to do, but not actually doing it.’ Still, others may think about ...

author: Jesse Ghiorzi

Branding Sports Business Personal Branding
Aug 24. 2017

Brand Now. Bank Later.

The average professional athlete’s ...

author: Jesse Ghiorzi

Events Sports Business Social Media
Aug 22. 2017

Are TV Ratings Still Relevant?

TV ratings have been a popular way to track the success of an event and health of a league or sport for as long as they have been ...

author: Jesse Ghiorzi

Branding Sports Business Personal Branding
Jul 12. 2017

So what is the CHARGE 25 Under 25 Index?

Which athlete’s brand is on the rise? Who should we sign to an endorsement deal? How did that trade/controversy/event impact this athlete’s ...

author: Jesse Ghiorzi

Branding Sports Business Corporate Branding Social Media
May 16. 2017

Stretching Your Marketing Budget with Social Influencers

As we mentioned in our previous blog, people trust ...

author: Jesse Ghiorzi