Power Moves Blog

PR Small Business Consulting
Oct 31. 2018

Vroom vroom start it up: PR for startups

🎶 I will remembeeeer youuu 🎶 Every day in America, 31 startups fail. It’s hard to say why – some due to ...

author: Jesse Ghiorzi

PR Small Business Consulting
Sep 19. 2018

PR vs. marketing: which is right for you?

So you came here because you want to know whether PR or marketing is right for your business, right? Bad news. It was a trick question. Good ...

author: Jesse Ghiorzi

Aug 22. 2018

A bad brand hurts the bottom line, a good one helps it, and a great one can change the history of your company.

- Jesse Ghiorzi

author: Jesse Ghiorzi

PR Social Media
Aug 01. 2018

Using Twitter to amplify your PR efforts

This blog first appeared as a guest post on

author: Jesse Ghiorzi

Branding Corporate Branding Small Business
Jul 19. 2018

Developing a brand for your small business

A strong brand that creates interest in your company or product and depositions your competitors can take a small business from suck to ...

author: Jesse Ghiorzi

Sports Business Branding Personal Branding
Jul 18. 2018

2018 LIST OF 25 STRONGEST ATHLETE BRANDS UNDER 25

The CHARGE 25 Under 25, created by national sports marketing agency ...

author: Jesse Ghiorzi

Esports Branding Sports Business
Jul 11. 2018

The first crossover esports star

Babe Ruth, Kobe Bryant, Tim Tebow, Tiger Woods, Serena Williams, Joe Namath. Just a few of the no-doubt-about-it athletes that have crossed over ...

author: Jesse Ghiorzi

Branding Corporate Branding Personal Branding
Jun 12. 2018

Prioritizing your brand touchpoints

After you’ve got your brand locked in and

author: Jesse Ghiorzi

PR Media Relations
May 31. 2018

Free ways to monitor media coverage

It’s important to know when the media mentions you and what they say. Old school PR folks used clipping services, called that because companies ...

author: Jesse Ghiorzi

PR Media Relations
May 15. 2018

Ways to announce your big news

You have some news to announce. That’s great. Is it big news? That’s even greater! How do you plan ...

author: Jesse Ghiorzi

Branding Corporate Branding Personal Branding
May 01. 2018

Brand first, then content

Brand first, then go. We say that a lot around here because we believe it’s the best way to market a person, company or product. If you dive ...

author: Jesse Ghiorzi

Branding Corporate Branding Personal Branding
Apr 17. 2018

What a brand isn't

Not everyone understands what a brand is or has another idea about what a brand is. We define a brand as a unique message about who you are and ...

author: Jesse Ghiorzi