Power Moves Blog

Branding Corporate Branding Small Business
Jul 19. 2018

Developing a brand for your small business

A strong brand that creates interest in your company or product and depositions your competitors can take a small business from suck to ...

author: Jesse Ghiorzi

Branding Sports Business Personal Branding
Jul 18. 2018

2018 LIST OF 25 STRONGEST ATHLETE BRANDS UNDER 25

The CHARGE 25 Under 25, created by national sports marketing agency ...

author: Jesse Ghiorzi

Branding Esports Sports Business
Jul 11. 2018

The first crossover esports star

Babe Ruth, Kobe Bryant, Tim Tebow, Tiger Woods, Serena Williams, Joe Namath. Just a few of the no-doubt-about-it athletes that have crossed over ...

author: Jesse Ghiorzi

Branding Corporate Branding Personal Branding
Jun 12. 2018

Prioritizing your brand touchpoints

After you’ve got your brand locked in and

author: Jesse Ghiorzi

Media Relations PR
May 31. 2018

Free ways to monitor media coverage

It’s important to know when the media mentions you and what they say. Old school PR folks used clipping services, called that because companies ...

author: Jesse Ghiorzi

Media Relations PR
May 15. 2018

Ways to announce your big news

You have some news to announce. That’s great. Is it big news? That’s even greater! How do you plan ...

author: Jesse Ghiorzi

Branding Corporate Branding Personal Branding
May 01. 2018

Brand first, then content

Brand first, then go. We say that a lot around here because we believe it’s the best way to market a person, company or product. If you dive ...

author: Jesse Ghiorzi

Branding Corporate Branding Personal Branding
Apr 17. 2018

What a brand isn't

Not everyone understands what a brand is or has another idea about what a brand is. We define a brand as a unique message about who you are and ...

author: Jesse Ghiorzi

Branding Corporate Branding Personal Branding
Mar 20. 2018

You have a brand, now update your content

You defined a brand for yourself or your business. Great job! (If you haven’t,

author: Jesse Ghiorzi

Branding Personal Branding
Feb 15. 2018

Three pillars of a great brand

Everyone and everything has a brand – it’s what you think of when you think of that car, athlete, ...

author: Jesse Ghiorzi

Branding Corporate Branding
Jan 25. 2018

How to create your brand's tagline

Just do it.  Better ingredients. Better pizza. ...

author: Jesse Ghiorzi

Branding Content Marketing Esports Events Social Media
Jan 02. 2018

2017 Top 10 Blogs of the Year

The CHARGE blog was home to nearly 150 posts in 2017. Over that time, we talked about esports, branding, motorsports, social media, key ...

author: Jesse Ghiorzi