Power Moves Blog

Consulting Sponsorships
Jun 07. 2018

Things to do before you sell sponsorships

Everyone is looking for new revenue opportunities, whether you are monetizing for the first time or looking for an extra boost, selling ...

author: Chris Myers

Events Experiential Marketing
Apr 26. 2018

The power of a community behind your event

Whether you are hosting a nationally bid out event, a large-scale concert or a much smaller social event, tapping into the power of local ...

author: Chris Myers

Sponsorships Sports Business
Mar 15. 2018

Three key questions when choosing an athlete to sponsor

The sports industry is among the biggest in the world, with the top athletes being some of the ...

author: Chris Myers

Events Experiential Marketing Sports Business
Mar 06. 2018

The state of the NFL Combine

The NFL Combine wrapped up this week in Indianapolis and once again its stature continues to grow. Even with all the success of the combine ...

author: Chris Myers

Events Experiential Marketing
Feb 06. 2018

How to make your event VIP

In our everyday lives we are filled with companies constantly offering us VIP reward programs for buying gas, coffee and even groceries. These ...

author: Chris Myers

Events Sponsorships Sports Business
Dec 19. 2017

2017 Promotional Success: "Beat The Freeze” in Review

There are hundreds of professional sports teams in the United States, and all ...

author: Chris Myers

Consulting
Dec 05. 2017

Marketing Consultant vs. Marketing Agency: What’s the Difference?

Marketing consultants and marketing agencies do the same thing, right? Not necessarily. While the lines between the two continue to be blurred, ...

author: Chris Myers

Esports Sponsorships
Oct 10. 2017

Why esports sponsorships matter to me, the player

There are many elements that athletes of all sports have to grow into as they become more and more popular. Things like talking to reporters or ...

author: Chris Myers

Esports Sponsorships Sports Business
Aug 10. 2017

Maximizing Your Esports Sponsorship ROI

Esports offer an unmatched sponsorship opportunity. As league and team structures develop, companies have a chance to take advantage of its ...

author: Chris Myers

Events Experiential Marketing Sports Business
Jul 28. 2017

Tips for Improving Your Lead Generation at Events

Outside of overall brand awareness, lead generation is typically a primary objective of any event activation. Lead generation is directly tied ...

author: Chris Myers

Sponsorships Sports Business
Apr 27. 2017

3 Reasons Why Mel Kiper Would be Great at Selling Sponsorships

NFL fans across the country will be glued to their televisions this week, devouring

author: Chris Myers

Events Experiential Marketing Sponsorships Sports Business
Dec 28. 2016

Three Reasons Why Sponsoring Bowl Games Still Matters for Brands

The college football bowl world is changing on a yearly basis, it seems. There are over

author: Chris Myers