Marketing consultants and marketing agencies do the same thing, right? Not necessarily. While the lines between the two continue to be blurred, there are still noticeable differences. The best way to start explaining these differences is to define a marketing consultant and agency.
Why esports sponsorships matter to me, the player
There are many elements that athletes of all sports have to grow into as they become more and more popular. Things like talking to reporters or dealing with social media may put them into uncomfortable situations where they have to learn and grow.
However, one of these challenging areas can decide whether or not they stay on a team or earn additional revenue: dealing with sponsors. Though it can be uncomfortable, the work is worth it. Good sponsor relationships can be the difference between being a major name in your sport or being “just another player.”
Sponsorships are especially key in esports. Here are a few primary reasons that esports athletes should up their game with sponsors.
Maximizing Your Esports Sponsorship ROI
Esports offer an unmatched sponsorship opportunity. As league and team structures develop, companies have a chance to take advantage of its steadily growing popularity. Becoming the primary sponsor of an esports team or player will allow your brand to garner a high level of exposure and return on investment (ROI) or return on opportunity (ROO).
Below are three levels of esports sponsorships. Which one is the best fit for your brand? Let’s look.
Tips for Improving Your Lead Generation at Events
Outside of overall brand awareness, lead generation is typically a primary objective of any event activation. Lead generation is directly tied to your return on investment (ROI) and an effective way to measure how successful your activation was.
Want to set your activation up for success? Try these three tips for your next event.
3 Reasons Why Mel Kiper Would be Great at Selling Sponsorships
As we have listened to Mel Kiper over the years describe athletes as if he’s selling the best product in the world, we couldn’t help but think of three reasons why he’d make an excellent sponsorship salesman.
Three Reasons Why Sponsoring Bowl Games Still Matters for Brands
The college football bowl world is changing on a yearly basis, it seems.
However, that doesn't mean brands should stop sponsoring bowl games. Here are three reasons why.
Things to Consider When Hiring an Agent
As an emerging sport, eSports has few regulations on agents, making it even more important for athletes to do their due diligence before signing on the dotted line.
Determining the right agent can be a daunting task and also one of the most important decisions eSports athletes will make early in their career.
Three Keys to Event Sponsorship
Most events don't happen without sponsors, so how do you make sure your event is sponsor-friendly? Here are three keys to creating an event that is attractive to sponsors:
Three Rebuttals for Questions After Sales Meetings
When you are wrapping up a sales pitch, having a solid idea of where you stand can be key in determining how things progress after the meeting.
Three Keys to Staying Focused During a Group Brainstorming
Brainstorming can be a fun and collaborative way for you and your team think outside the box.
You can use props or play word games, but at the end of the day the goal of any brainstorm is to come up with creative ideas or solutions to a problem that is facing your team. So we’ve put together three keys to help keep your group focused during a brainstorming session: