Power Moves Blog

Esports Sponsorships Branding
Sep 26. 2018

Streamer brands and how sponsorships fit in

Streaming popularized on sites like Twitch have taken over the ...

author: CHARGE

Esports Sponsorships Sports Business
Jun 19. 2018

Esports Sponsor Power Rankings

The ever-growing esports market will hit $906 million in total revenue in 2018, with $694 million being from brand investments,

author: CHARGE

Esports Sponsorships Sports Business
May 24. 2018

Evaluating location-based esports teams

City-based teams are on the rise in esports as leagues such as the

author: CHARGE

Branding Personal Branding
Feb 08. 2018

Building a brand in PyeongChang

The PyeongChang opening ceremony is tomorrow, and never before have these athletes’ personal brands been so important. Hundreds of ...

author: CHARGE

Branding Social Media Sports Business
Dec 21. 2017

The Brand of Men’s Tennis – What’s Next?

Athletes, just as much the competition, are what drives a sport’s popularity. We watch to see the people we care about make big plays. Today, in ...

author: CHARGE

Branding Personal Branding
Dec 08. 2017

How a Heisman acceptance speech can elevate your personal brand

Three of college football’s top players (Baker Mayfield,

author: CHARGE

Social Media Content Marketing
Dec 07. 2017

Best of 2017 - People and Brands Who Crushed the Twitter Game

When it comes to the major stories on social media this year, Twitter has been the place to be. The newly character-expanded channel has enabled ...

author: CHARGE

Social Media Content Marketing
Nov 16. 2017

Social Media Glossary: Part 2

You’ve discerned how to tell your impressions from your reach, but what about some of the more ...

author: CHARGE

Sponsorships Sports Business
Nov 09. 2017

The Future of Sponsorships

Sport has long been a big venue for sponsorship.

author: CHARGE

Branding Personal Branding Sports Business
Sep 14. 2017

How College Athletes Can Establish Personal Brands

Your brand doesn’t begin at the same time as your professional career. It starts much earlier, but solidifying your personal brand in college ...

author: CHARGE

Social Media Content Marketing
Aug 15. 2017

Social Media Glossary: The Necessities

As social media constantly changes, it can be difficult to keep up with the ins and outs of the terminology. To help you stay with the times, ...

author: CHARGE

Content Marketing
Aug 01. 2017

Using Excel for Content Marketing Reporting

Content marketing reporting, while a necessity, can often become a snooze-inducing mess of titles and numbers that are hard to understand. ...

author: CHARGE