Everyone and everything has a brand – it’s what you think of when you think of that car, athlete, restaurant, city, website, speaker, software, neighborhood, protein bar or shoe company. Every good brand has three key elements that make it work. It provides the foundation for the creativity to be built on. Let’s get into it.
Esports sponsorship power rankings
In 2017 alone, esports was a $756 million industry, according to market research firm Superdata. By the end of 2018, the industry projects to be worth a staggering $1.138 billion! And, did you know, 70 percent of the industry’s worth is from sponsorships and ads? So, where should brands be looking to invest in esports?
Building a brand in PyeongChang
The PyeongChang opening ceremony is tomorrow, and never before have these athletes’ personal brands been so important. Hundreds of athletes will compete on the international stage, but their activities off the field will be just as important to their future as their medal count will.
Director of Brand Strategy Jesse Ghiorzi and Sr. Manager of Content Marketing Rebekah Meyer chat about 3 athletes who have been making smart marketing moves and who they predict will make a name for themselves this winter.
How to make your event VIP
In our everyday lives we are filled with companies constantly offering us VIP reward programs for buying gas, coffee and even groceries. These are all based on the premise that deep down inside we all like to feel just a little bit different than everyone else (even if we are not). The chance to have that VIP feeling is what most consumers want, but how event planners provide these types of experiences can differ greatly. Take a look at 3 ways you can keep your attendees having that VIP feeling.
How to do content marketing: Dos and don'ts
It can be tough to figure out where to start when tackling content marketing. There are plenty of traps and potholes that can take your team off course if you’re not careful. However, with a strong content strategy and a little help from the experts, you can avoid a lot of frustration.
When and how often to post your content
When it comes to posting your content on digital and social media, the timing and frequency can be a bit tricky. Many experts recommend different posting times and frequencies based on the data that they have found. Unsurprisingly, this data is different for everyone, leading to the variation among experts.
How to create your brand's tagline
Just do it.
Better ingredients. Better pizza.
You’re in good hands.
Everywhere you want to be.
These taglines are so memorable, you may have caught yourself whispering the brands they belong to as you read along. That’s OK, so did we.
The Rolex 24: Convert your participation to sales
Winning the Rolex 24 can be compared to other great accomplishments in motorsports like winning the 24 Hours of Le Mans, the Indianapolis 500 or the Monaco Grand Prix. As a result, the Rolex 24 usually attracts a variety of drivers from various racing backgrounds. The field is an impressive mix of past and present Formula 1 (F1), IndyCar, NASCAR, World Endurance Championship (WEC) drivers and everything in between.
Why your business needs content marketing
Before you can begin to think about whether or not your business should be utilizing content marketing, you must understand what content marketing really is. Good news for you, we wrote about this in a previous blog.
So, now that you know what content marketing is, it’s time to evaluate why your business needs it. The goals of your business will determine how big of a role content marketing should play in your overall marketing strategy. For example, are you looking for more brand awareness, trying to generate more sales leads or trying to establish your business in a crowded space? Content marketing can help with any of these scenarios.
Let’s break it down.
Keeping an eye on The Overwatch League: Who's viewing?
A big milestone in the development, growth and legitimacy of esports was reached last week. The Overwatch League (OWL), the first major global esports league with city-based teams, launched on January 10. The question is now, was the launch successful? Let’s dig into the headlines for that answer.