Power Moves Blog

Consulting Experiential Marketing Sponsorships Sports Business
Nov 25. 2019

Evaluating Your Sponsorships: The Basics

Everyone wants to get their money’s worth. Sponsors are no different. They want ...

author: Ken Ungar

Branding Consulting Corporate Branding
Apr 04. 2019

3 roadblocks to avoid while defining your core values

We at CHARGE love to say that branding is the act of deciding what your company stands for. There are many ways to dig into how a company ...

author: Chris Myers

Esports Sponsorships Sports Business
Mar 01. 2019

Esports fans: We Want to Support Sponsors

Esports fans are one of the most desirable demographics in the marketing world. Young and on the cutting-edge, these fans are ...

author: Rebekah Meyer

Content Marketing Esports Sponsorships Sports Business
Feb 20. 2019

Tips For Your Esports Sponsorships

Esports is like the hottest restaurant in the best part of town right now. However, Esports is often talked about in a very global manner ...

author: Chris Myers

Social Media Employer Branding
Feb 14. 2019

When to Create a Social Channel for Employer Branding

Employer branding is booming, and the recruitment marketing-focused social media channels have been sweeping companies.

author: Rebekah Meyer

Branding Content Marketing PR Social Media
Dec 20. 2018

2018 Recap: The Most Interesting Marketing Stories

As the year draws to a close, the CHARGE staff looked back on the year and talked about what they thought were the most interesting, ...

author: CHARGE

Sports Business Motorsports
Dec 13. 2018

3 sports campaigns motorsports could adopt

Much like any property, motorsports is always looking for that next big thing. It is hoping to ...

author: Kyle Richert

Events Experiential Marketing Sponsorships
Dec 05. 2018

4 simple keys to B2B hospitality at sporting events

Sporting events are a great way to make your prospects or other VIPs feel valued. However, a little ...

author: Chris Myers

Content Marketing SEO Social Media
Nov 14. 2018

Incorporating video into your content marketing strategy

It’s 2018 (almost 2019…), so video should already be an important part of your content marketing strategy. But even if it isn’t, it’s not too ...

author: Kyle Teague

Consulting Sponsorships
Nov 07. 2018

How to successfully build a sponsorship deck

One of the first steps to selling sponsorships is to create your sponsorship deck. Your deck is a great place to answer any questions your ...

author: Chris Myers

Consulting PR Small Business
Oct 31. 2018

Vroom vroom start it up: PR for startups

🎶 I will remembeeeer youuu 🎶 Every day in America, 31 startups fail. It’s hard to say why – some due to ...

author: Jesse Ghiorzi

Sponsorships Sports Business Motorsports
Oct 24. 2018

Motorsports season recap: Sponsorship questions to ask

With IndyCar and

author: Kyle Ginty