Power Moves Blog

Consulting PR Small Business
Sep 19. 2018

PR vs. marketing: which is right for you?

So you came here because you want to know whether PR or marketing is right for your business, right? Bad news. It was a trick question. Good ...

author: Jesse Ghiorzi

Events Experiential Marketing Motorsports
Sep 13. 2018

B2B beyond hospitality in motorsports

One of the reasons why motorsports is attractive to such an array of brands from different market segments is the sheer entertainment factor ...

author: Kyle Richert

Events Experiential Marketing
Sep 05. 2018

Ways to spice up your next event activation

We’ve all been there. After planning event after event, things start to get a little bit stale. Your activation is probably still getting you ...

author: Kyle Ginty

Consulting Content Marketing
Aug 29. 2018

Choosing your first content marketing hire

Content covers a little bit of everything in the modern marketing department, from blogs to emails to print ads to websites to analytics. Making ...

author: Rebekah Meyer

Aug 22. 2018

A bad brand hurts the bottom line, a good one helps it, and a great one can change the history of your company.

- Jesse Ghiorzi

author: Jesse Ghiorzi

Content Marketing Small Business
Aug 15. 2018

Why content marketing and B2B are a perfect match

B2B (or business to business) and B2C (or business to consumer) companies are similar in many ways. No matter who you’re selling to, you have ...

author: Rebekah Meyer

Aug 08. 2018

Whether you are negotiating, activating or simply trying to talk to a sponsorship sales associate, knowing the terminology of sponsorships will help you navigate whatever situation you are in.

- Chris Myers

author: Chris Myers

PR Social Media
Aug 01. 2018

Using Twitter to amplify your PR efforts

This blog first appeared as a guest post on

author: Jesse Ghiorzi

Events Experiential Marketing Motorsports
Jul 25. 2018

Why dealer activation is important in motorsports

A critical component to the world of motorsports is the presence and support of auto manufacturers. These manufacturers are involved in racing ...

author: Kyle Ginty

Branding Corporate Branding Small Business
Jul 19. 2018

Developing a brand for your small business

A strong brand that creates interest in your company or product and depositions your competitors can take a small business from suck to ...

author: Jesse Ghiorzi

Branding Sports Business Personal Branding
Jul 18. 2018

2018 LIST OF 25 STRONGEST ATHLETE BRANDS UNDER 25

The CHARGE 25 Under 25, created by national sports marketing agency ...

author: Jesse Ghiorzi

Branding Esports Sports Business
Jul 11. 2018

The first crossover esports star

Babe Ruth, Kobe Bryant, Tim Tebow, Tiger Woods, Serena Williams, Joe Namath. Just a few of the no-doubt-about-it athletes that have crossed over ...

author: Jesse Ghiorzi