Power Moves Blog

Motorsports Sports Business
Dec 13. 2018

3 sports campaigns motorsports could adopt

Much like any property, motorsports is always looking for that next big thing. It is hoping to ...

author: Kyle Richert

Sponsorships Events Experiential Marketing
Dec 05. 2018

4 simple keys to B2B hospitality at sporting events

Sporting events are a great way to make your prospects or other VIPs feel valued. However, a little ...

author: Chris Myers

Content Marketing SEO Social Media
Nov 14. 2018

Incorporating video into your content marketing strategy

It’s 2018 (almost 2019…), so video should already be an important part of your content marketing strategy. But even if it isn’t, it’s not too ...

author: Kyle Teague

Sponsorships Consulting
Nov 07. 2018

How to successfully build a sponsorship deck

One of the first steps to selling sponsorships is to create your sponsorship deck. Your deck is a great place to answer any questions your ...

author: Chris Myers

PR Small Business Consulting
Oct 31. 2018

Vroom vroom start it up: PR for startups

🎶 I will remembeeeer youuu 🎶 Every day in America, 31 startups fail. It’s hard to say why – some due to ...

author: Jesse Ghiorzi

Motorsports Sponsorships Sports Business
Oct 24. 2018

Motorsports season recap: Sponsorship questions to ask

With IndyCar and

author: Kyle Ginty

Corporate Branding Branding Consulting
Oct 17. 2018

Your strongest employer branding resource: employee advocates

Your best employer branding asset is waiting in the next cubicle. When it comes to employer branding, the voice of your employees is ...

author: Rebekah Meyer

Content Marketing Social Media Consulting
Oct 10. 2018

Incorporating content curation into your marketing strategy

As Jesse Ghiorzi always reminds me, nobody likes the ...

author: Kyle Teague

Esports Sports Business
Oct 03. 2018

Lessons esports can learn from traditional sports

CHARGE's Director of Sales & Marketing Chris Myers is on the ground in Las Vegas, learning and sharing at the Esports Business ...

author: Chris Myers

Esports Sponsorships Branding
Sep 26. 2018

Streamer brands and how sponsorships fit in

Streaming popularized on sites like Twitch have taken over the ...

author: CHARGE

PR Small Business Consulting
Sep 19. 2018

PR vs. marketing: which is right for you?

So you came here because you want to know whether PR or marketing is right for your business, right? Bad news. It was a trick question. Good ...

author: Jesse Ghiorzi

Events Experiential Marketing Motorsports
Sep 13. 2018

B2B beyond hospitality in motorsports

One of the reasons why motorsports is attractive to such an array of brands from different market segments is the sheer entertainment factor ...

author: Kyle Richert