Feb

15

Branding, Personal Branding

Three pillars of a great brand

Everyone and everything has a brand – it’s what you think of when you think of that car, athlete, restaurant, city, website, speaker, software, neighborhood, protein bar or shoe company. Every good brand has three key elements that make it work. It provides the foundation for the creativity to be built on. Let’s get into it.

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Feb

13

Esports, Sports Business

Esports sponsorship power rankings

In 2017 alone, esports was a $756 million industry, according to market research firm Superdata. By the end of 2018, the industry projects to be worth a staggering $1.138 billion! And, did you know, 70 percent of the industry’s worth is from sponsorships and ads? So, where should brands be looking to invest in esports?

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Feb

08

Branding, Personal Branding

Building a brand in PyeongChang

The PyeongChang opening ceremony is tomorrow, and never before have these athletes’ personal brands been so important. Hundreds of athletes will compete on the international stage, but their activities off the field will be just as important to their future as their medal count will.

Director of Brand Strategy Jesse Ghiorzi and Sr. Manager of Content Marketing Rebekah Meyer chat about 3 athletes who have been making smart marketing moves and who they predict will make a name for themselves this winter.

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Feb

06

Events, Experiential Marketing

How to make your event VIP

In our everyday lives we are filled with companies constantly offering us VIP reward programs for buying gas, coffee and even groceries. These are all based on the premise that deep down inside we all like to feel just a little bit different than everyone else (even if we are not). The chance to have that VIP feeling is what most consumers want, but how event planners provide these types of experiences can differ greatly. Take a look at 3 ways you can keep your attendees having that VIP feeling.

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Feb

01

Content Marketing, Social Media

How to do content marketing: Dos and don'ts

This blog is the last post in our content marketing series, following what content marketing is and why you need it.

It can be tough to figure out where to start when tackling content marketing. There are plenty of traps and potholes that can take your team off course if you’re not careful. However, with a strong content strategy and a little help from the experts, you can avoid a lot of frustration. 

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Jan

30

Consulting, Content Marketing, Social Media

When and how often to post your content

When it comes to posting your content on digital and social media, the timing and frequency can be a bit tricky. Many experts recommend different posting times and frequencies based on the data that they have found. Unsurprisingly, this data is different for everyone, leading to the variation among experts. 

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Jan

25

Branding, Corporate Branding

How to create your brand's tagline

Just do it. 

Better ingredients. Better pizza.

You’re in good hands.

Everywhere you want to be.

These taglines are so memorable, you may have caught yourself whispering the brands they belong to as you read along. That’s OK, so did we.

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Jan

23

Experiential Marketing, Sports Business, Motorsports

The Rolex 24: Convert your participation to sales

Every January, the greatest drivers in the world flock to Daytona International Speedway (DIS) to participate in the first major motorsports event of the year in the United States, the Rolex 24.

Winning the Rolex 24 can be compared to other great accomplishments in motorsports like winning the 24 Hours of Le Mans, the Indianapolis 500 or the Monaco Grand Prix.  As a result, the Rolex 24 usually attracts a variety of drivers from various racing backgrounds. The field is an impressive mix of past and present Formula 1 (F1), IndyCar, NASCAR, World Endurance Championship (WEC) drivers and everything in between.

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Jan

18

Content Marketing, SEO, Social Media

Why your business needs content marketing

Before you can begin to think about whether or not your business should be utilizing content marketing, you must understand what content marketing really is. Good news for you, we wrote about this in a previous blog.

So, now that you know what content marketing is, it’s time to evaluate why your business needs it. The goals of your business will determine how big of a role content marketing should play in your overall marketing strategy. For example, are you looking for more brand awareness, trying to generate more sales leads or trying to establish your business in a crowded space? Content marketing can help with any of these scenarios. 

Let’s break it down.

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Jan

16

Esports, Sports Business

Keeping an eye on The Overwatch League: Who's viewing?

A big milestone in the development, growth and legitimacy of esports was reached last week. The Overwatch League (OWL), the first major global esports league with city-based teams, launched on January 10. The question is now, was the launch successful? Let’s dig into the headlines for that answer.

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