2017 saw major changes in the world of motorsports marketing; from title sponsor changes, to increased social presences and video content, and awesome new experiential events. Three series really stood out above the rest in 2017 when it comes to marketing their product on and off the track: Formula 1 (F1), IndyCar and NASCAR.
Three examples of newsjacking gone bad
Newsjacking, the art of latching on to an emerging trending story, can be a powerful tool in generating coverage of yourself, your business or your clients. But, as some companies have painfully learned, it doesn’t always go according to plan.
Before using the newsjacking technique, be sure to take what we call a “sensitivity second.” Just because you’ve prepared and identified an opportunity to newsjack, that doesn’t always mean you should take the next step to execute the plan.
How a Heisman acceptance speech can elevate your personal brand
Three of college football’s top players (Baker Mayfield, Bryce Love and Lamar Jackson) anxiously wait to hear their name called at the Best Buy Theater in New York: “The winner of the 2017 Heisman Memorial Trophy is....”
The winner will shake hands with the other finalists, hug their parents and head to the stage to be congratulated by past Heisman winners. Then, they’ll step up to the podium to give their acceptance speech, one of the most visible, memorable speeches in their life.
How can an athlete make the most out of this moment?
Best of 2017 - People and Brands Who Crushed the Twitter Game
When it comes to the major stories on social media this year, Twitter has been the place to be. The newly character-expanded channel has enabled individuals to get traction on a global scale, while brands have been able to let their hair down.
Marketing Consultant vs. Marketing Agency: What’s the Difference?
Marketing consultants and marketing agencies do the same thing, right? Not necessarily. While the lines between the two continue to be blurred, there are still noticeable differences. The best way to start explaining these differences is to define a marketing consultant and agency.
The difference between endemic and non-endemic media
The terms endemic and non-endemic may sound a little medical, but don’t worry, I’m not a doctor. We’re talking about media relations and why it’s important for athletes and teams to extend their public relations strategy beyond the sports page and into other relevant sectors of the media.
A branding strategy for every budget
Whether a company is a week-old startup or a Fortune 500, every company needs a brand to help define what it is and what it stands for. It’s a simple message that will automatically come to mind when customers hear the business’s name.
A brand is the best way to differentiate from competition and build a strong connection with current and future customers. Companies come in all different shapes and sizes, so the budget for branding is always different. Here’s what you’ll get for every budget size.
Experts: "Unreachable" audience a huge draw for esports
Things to consider when investing in motorsports: Part 2
After part 1 was published a few weeks ago, a number of colleagues reached out and asked about specific series’ that weren't mentioned. Our hope is to cover every pinnacle-level racing series through a sequence of blog posts. There is no order of importance because I believe every form of motorsport has potential for growth and investment opportunities.
Social Media Glossary: Part 2
You’ve discerned how to tell your impressions from your reach, but what about some of the more advanced buzz words you’re bound to run in to when using social media? To help you stay on your game, we’ve developed part two of our basic social media glossary. From algorithm to vlog, these terms delve a little further into popular keywords and slang used by seasoned social media users.