Power Moves Blog

Corporate Branding Branding Consulting
Oct 17. 2018

Your strongest employer branding resource: employee advocates

Your best employer branding asset is waiting in the next cubicle. When it comes to employer branding, the voice of your employees is ...

author: Rebekah Meyer

Content Marketing Social Media Consulting
Oct 10. 2018

Incorporating content curation into your marketing strategy

As Jesse Ghiorzi always reminds me, nobody likes the ...

author: Kyle Teague

Esports Sports Business
Oct 03. 2018

Lessons esports can learn from traditional sports

CHARGE's Director of Sales & Marketing Chris Myers is on the ground in Las Vegas, learning and sharing at the Esports Business ...

author: Chris Myers

Esports Sponsorships Branding
Sep 26. 2018

Streamer brands and how sponsorships fit in

Streaming popularized on sites like Twitch have taken over the ...

author: CHARGE

PR Small Business Consulting
Sep 19. 2018

PR vs. marketing: which is right for you?

So you came here because you want to know whether PR or marketing is right for your business, right? Bad news. It was a trick question. Good ...

author: Jesse Ghiorzi

Events Experiential Marketing Motorsports
Sep 13. 2018

B2B beyond hospitality in motorsports

One of the reasons why motorsports is attractive to such an array of brands from different market segments is the sheer entertainment factor ...

author: Kyle Richert

Events Experiential Marketing
Sep 05. 2018

Ways to spice up your next event activation

We’ve all been there. After planning event after event, things start to get a little bit stale. Your activation is probably still getting you ...

author: Kyle Ginty

Consulting Content Marketing
Aug 29. 2018

Choosing your first content marketing hire

Content covers a little bit of everything in the modern marketing department, from blogs to emails to print ads to websites to analytics. Making ...

author: Rebekah Meyer

Aug 22. 2018

A bad brand hurts the bottom line, a good one helps it, and a great one can change the history of your company.

- Jesse Ghiorzi

author: Jesse Ghiorzi

Content Marketing Small Business
Aug 15. 2018

Why content marketing and B2B are a perfect match

B2B (or business to business) and B2C (or business to consumer) companies are similar in many ways. No matter who you’re selling to, you have ...

author: Rebekah Meyer

Aug 08. 2018

Whether you are negotiating, activating or simply trying to talk to a sponsorship sales associate, knowing the terminology of sponsorships will help you navigate whatever situation you are in.

- Chris Myers

author: Chris Myers

PR Social Media
Aug 01. 2018

Using Twitter to amplify your PR efforts

This blog first appeared as a guest post on

author: Jesse Ghiorzi