As technology becomes more prevalent in our everyday lives, it’s no surprise that experiential marketing activations are becoming more and more technologically advanced. Technology is a way to exceed consumer expectations while making it easier to produce memorable activations of any size.
By integrating technology into your activation, you will create a modern, personalized experience and increase the number of consumer touchpoints for each guest resulting in an attractive ROI (return on investment). Hint: your competitors are probably already doing this!
In our latest eBook, we will explain how incorporating a few tech trends in your activation will positively impact your brand awareness, product engagement, lead generation and purchase consideration.
Here are some of the top trends in experiential marketing technology:
- Social Media
- Mobile Apps
- Virtual Reality