An agent is often seen as the most valuable team member to a pro athlete. Why you might ask? Agents excel at maximizing a player’s revenue and, in some cases, developing sponsor relationships.
In eSports, the value and complexity of commercial relationships are rapidly inceasing, leading many players and teams to turn to agents. These agents might just be the key to success and here’s why.
What types of deals does an agent handle?
Unlike traditional sports agents who secure contracts and endorsement agreements, an eSports agent must also excel in creating a bridge between a player's social following and possible endorsement partners. When an agent handles the business side of finding and building endorsements and agreements, the player can focus on what they do best – playing the game.
How do you pick an agent?
Reputation means a lot and it can be earned by expertise and experience. An effective agent requires an understanding of the industry and its current trends as well as what’s going on across the greater sports and entertainment industry. Focus on developing relationships with individuals who have a good reputation because they can create opportunities for you. Simply put, the better the reputation in the eSports industry, the better deals the agent can land.
When do you pick an agent?
You may be asking yourself, when is the right time to find an agent? It’s not a simple answer and can depend on a few factors. An agent is a vital part to a player’s success. If you find yourself questioning your worth in the industry, the terms in employment agreements, or the reputation of the leading teams, it might be time to start looking for an agent. The best rule of thumb is to find an agent when your career exceeds your knowledge base.
An agent can be the difference between success or failure in the eSports industry. The most important thing to remember is it takes time to find a genuine, passionate agent. It’s not always about being first to find an agent, it’s about finding the best one for you.