Jul

05

Sponsorships, Motorsports, Working In Sports

Managing Partners in Motorsports with IndyCar’s Whitney Maenhout

What’s it like to manage partnerships in motorsports for some of the most recognizable brands in the world?

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Nov

17

Working In Sports

Gameday Food on Thanksgiving? It can work

You might be thinking that based on the title, this isn't our usual business blog. You're right! Take your mind off work and read about some awesome recipes that you might want to make for Thanksgiving that also work for gameday. Here are our CHARGE's top recipes and who they belong to:

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Nov

20

Branding, Consulting, Media Training, PR, Sports Business, Personal Branding, Working In Sports

Standing Out From the Crowd: Defining Personal Brands in the NFL

In sports, few brands are as hot as the National Football League (NFL). The NFL brand stands for many things including exciting on-field moments, city-to-city rivalries and Sunday tailgating with family and friends.

Of course, people have brands, too. So, when Capital Sports Advisors (CSA), a leading NFL agency, was looking for ways to elevate the brands of their NFL player clients, their search led them to our personal branding process for athletes and celebrities.

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Sep

15

Sports Business, Working In Sports

Three tips for a successful internship

Internships are viewed differently depending on your place in life. Some employers view them as free labor. Other employers view them as a preview of how their future employees will fit in with their company. Alternatively, some students view them as requirements for their degree while other students view them as an invaluable learning experience. No matter how an internship is viewed, there is no denying that it can be a valuable experience for both students and employers. Here are some tips to have a successful internship that I learned during my summer internship here.

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Aug

27

Sports Business, Working In Sports

Five things I learned in college that helped me in the sports business

I wasn't a sports management major in college. My alma mater didn't offer it when I was there. There wasn't a sports leadership major, sports marketing, sports administration or anything else of that ilk. In some areas, your schooling directly relates to your profession, like it does for doctors, lawyers and engineers. Good thing the sports business isn't one of them. I was a Speech Communication major with a focus in PR and I was still able to snag a job in sports out of college. Here are a few things I picked up in college as a non sports marketing/admin/management major that I put to use in my career.

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Jun

24

Working In Sports

Volunteers keep sports alive

The phrase front office gets tossed around in sports-related conversations at the water cooler, the bar or the game. But most people only know a couple of roles outside of the players and field staff – the GM or AD, maybe the president. But what about all the other jobs? Most teams or collegiate athletic departments are filled with dozens or hundreds of staff.

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Jan

23

Working In Sports

A passion to teach

Passion. It’s infectious. And it doesn’t matter if it’s the crossing guard at the local school bus stop, or the head coach giving a pre-game speech. When you see passion, you are moved. Maybe even motivated. It truly feels like, in that moment, that very moment, there is nothing more important, nothing else in the world that matters more.

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