With nearly 3 billion people on social media, social presence is necessary for just about any organization in any industry, looking to promote brand visibility and foster engagement. Creating a social media strategy for your company can seem overwhelming, but there’s good news ahead! While every social media plan is unique based on target audience, each will always include four fundamental components. Consider these when developing a strategy, and you’ll be well on your way to building a strong social presence.
So what is the CHARGE 25 Under 25 Index?
Which athlete’s brand is on the rise? Who should we sign to an endorsement deal? How did that trade/controversy/event impact this athlete’s brand?
We’ve been hearing these questions from clients for years. Scroll the internet and you’ll find a variety of names and opinions on the best personal brands, most of them subjective. We wanted to put some data behind our answers and remove subjectivity.
Game changer: What the NBA’s move into esports really means
The National Basketball Association’s entrance into esports next year has created a big buzz in the esports world and even generated some mainstream media attention recently.
But the real question is, do the NBA, the esports industry and, most importantly, the fans benefit from this new league?
Mental Training Tips from a Sport Psychologist
St. Vincent Sports Performance consults with athletes using specialized and individualized mental skills training to get them ready for the "big game". The basic principles of this training can be practiced by anyone, not just athletes.
We’ve seen our guest blogger, Kacey Oiness, help athletes of all ages and ability levels prepare for the biggest games of their lives. Then we realized we can use some of her tips when we have our own version of "big games". Here’s a little more about how to use sport psychology principles to get primed for the big days in your career.
Stretching Your Marketing Budget with Social Influencers
As we mentioned in our previous blog, people trust influencer’s recommendations almost as much as those of their friends. According to Nielsen, trust in paid online/mobile advertising peaked at 48%. If the most trusted online ads are on par with social influencers (49%), it’s easy to see why an influencer campaign might make sense for you.
The Opportunity and Benefit of Collegiate Esports
A recent tweet in my timeline generated lots of engagement. The question raised was, “What is the role of the collegiate tier of esports?”
3 Reasons Why Mel Kiper Would be Great at Selling Sponsorships
As we have listened to Mel Kiper over the years describe athletes as if he’s selling the best product in the world, we couldn’t help but think of three reasons why he’d make an excellent sponsorship salesman.
Four Tips to Land Your Client a Guest Interview on a Podcast
An estimated 57 million people listen to podcasts, and with over 250,000 different podcasts to choose from, there is a topic that everyone can enjoy.
Podcasts range from successful companies like The New York Times, NPR and ESPN to two friends podcasting in their apartment. Appearing on a podcast is an easy and affordable way to branch out from traditional media exposure.
Here are four simple tips to land your client a guest interview on podcasts.
3 Ways to Make the World Baseball Classic Great
MLB Opening Day is just around the corner, spring training is underway, and players from around the world are preparing for the World Baseball Classic (WBC), but nobody seems to be paying attention. Similar to the FIFA World Cup, the WBC takes place every four years, but why doesn’t it garner the same interest as its soccer counterpart?
Taking some recommendations from our previous blog, let’s look at how the WBC could get the attention it deserves.
Going Mainstream with eSports Players and Teams
As eSports continues to grow, one major lingering question remains: What will it take for eSports to reach the casual fan and cross over into the mainstream?
For the die-hards, close matchups, great stats and in-game storylines are enough of a hook. But to attract casual fans, there needs to be something more. The players have to crossover because of their personalities, interests and activities away from the sport.
Here are three ways leagues and teams put their talent in a position to reach new and more fans.