Oct

05

Sports Business, Motorsports

How drivers and leagues are connecting with motorsports fans like never before

Sports entities are constantly working to keep their fans engaged in their sport by energizing fans in new and unique ways. Now, there are more avenues for fans to follow the sport of racing and their favorite driver off the track than ever before. 

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Sep

14

Branding, Sports Business, Personal Branding

How College Athletes Can Establish Personal Brands

Your brand doesn’t begin at the same time as your professional career. It starts much earlier, but solidifying your personal brand in college helps differentiate you from other athletes. It’s important to know how to show your personal brand as a college athlete without breaking any NCAA rules.

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Sep

12

Esports, Sponsorships, Sports Business

3 Pieces of Advice Before Launching Into A New Esports Sponsorship

Everyone is going to tell you that the most important component of a successful esports sponsorship is to “be authentic.”

Yes, authenticity is important! And, I promise that is the last time I will mention that word in this post.

Here are three other things (that aren’t the “A” word) to think about when considering inserting your brand into esports.

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Aug

31

Consulting, Sports Business

What is Consulting?

One thing people say often about consulting is that it’s ‘telling you what to do, but not actually doing it.’ Still, others may think about specific firms they know of or have worked with, and many people have at least heard the term ‘Big Four.’ 

The truth is consulting is so much more than all of that. At its core, consulting is bringing in someone outside your company to help solve a problem. Companies solve problems themselves all the time, so why would they need a consultant?

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Aug

24

Branding, Sports Business, Personal Branding

Brand Now. Bank Later.

The average professional athlete’s career lasts just a handful of years, leaving an enormous amount of time to fill after their playing days. Even the legends that play into their 40s have decades of life left to live as a non-athlete.

One of the biggest ways an athlete can set themselves up for a successful career after sports is by developing a strong personal brand. The key is to start early and build the brand while they’re still actively playing, when interest in them is at its highest. You don’t have to do it this way (just look at Michael Strahan) but athletes who do this have a leg up when the time comes to hang it up. Here are a few athletes that have nailed it.

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Aug

22

Events, Sports Business, Social Media

Are TV Ratings Still Relevant?

TV ratings have been a popular way to track the success of an event and health of a league or sport for as long as they have been measured. They are an easily digestible number that everyone can understand, from the water cooler to the boardroom. 

But are they still relevant in a time when fans follow games in a number of other ways?

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Aug

10

Esports, Sponsorships, Sports Business

Maximizing Your Esports Sponsorship ROI

Esports offer an unmatched sponsorship opportunity. As league and team structures develop, companies have a chance to take advantage of its steadily growing popularity. Becoming the primary sponsor of an esports team or player will allow your brand to garner a high level of exposure and return on investment (ROI) or return on opportunity (ROO).

Below are three levels of esports sponsorships. Which one is the best fit for your brand? Let’s look.

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Aug

08

Branding, Sports Business, Social Media

Three Ways to Increase PGA TV Ratings

With TV ratings being in flux for several sports, golf being one of them, the PGA Tour has worked hard to broaden its audience and appeal to younger fans. 

With The PGA Championship starting up this week, here are three ways we suggest the PGA can pursue this challenge.

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Jul

28

Events, Experiential Marketing, Sports Business

Tips for Improving Your Lead Generation at Events

Outside of overall brand awareness, lead generation is typically a primary objective of any event activation. Lead generation is directly tied to your return on investment (ROI) and an effective way to measure how successful your activation was. 

Want to set your activation up for success? Try these three tips for your next event.

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Jul

25

Experiential Marketing, Sports Business, Motorsports

Trends in Motorsports Marketing

Sports marketing is an ultra-competitive arena where brands, leagues, teams and agencies are constantly battling for consumer consideration.

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