Aug

10

Esports, Sponsorships, Sports Business

Maximizing Your Esports Sponsorship ROI

Esports offer an unmatched sponsorship opportunity. As league and team structures develop, companies have a chance to take advantage of its steadily growing popularity. Becoming the primary sponsor of an esports team or player will allow your brand to garner a high level of exposure and return on investment (ROI) or return on opportunity (ROO).

Below are three levels of esports sponsorships. Which one is the best fit for your brand? Let’s look.

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Aug

08

Branding, Sports Business, Social Media

Three Ways to Increase PGA TV Ratings

With TV ratings being in flux for several sports, golf being one of them, the PGA Tour has worked hard to broaden its audience and appeal to younger fans. 

With The PGA Championship starting up this week, here are three ways we suggest the PGA can pursue this challenge.

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Jul

28

Events, Experiential Marketing, Sports Business

Tips for Improving Your Lead Generation at Events

Outside of overall brand awareness, lead generation is typically a primary objective of any event activation. Lead generation is directly tied to your return on investment (ROI) and an effective way to measure how successful your activation was. 

Want to set your activation up for success? Try these three tips for your next event.

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Jul

25

Experiential Marketing, Sports Business, Motorsports

Trends in Motorsports Marketing

Sports marketing is an ultra-competitive arena where brands, leagues, teams and agencies are constantly battling for consumer consideration.

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Jul

20

Sports Business, Personal Branding, Social Media

Surprises from the CHARGE 25 Under 25 Index

When we created the CHARGE 25 Under 25 index, we thought we knew which athlete brands were bubbling above the rest. Our goal was to put data first and remove subjectivity so this list is supported by facts, not opinion. Many of the names bandied about ended up making the list, but there were also several surprises in name, sport and market.

Here are three times the outcomes caught us by surprise.

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Jul

18

Consulting, Sports Business, Social Media

Four Essential Components of a Social Media Strategy

With nearly 3 billion people on social media, social presence is necessary for just about any organization in any industry, looking to promote brand visibility and foster engagement. Creating a social media strategy for your company can seem overwhelming, but there’s good news ahead! While every social media plan is unique based on target audience, each will always include four fundamental components. Consider these when developing a strategy, and you’ll be well on your way to building a strong social presence. 

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Jul

12

Branding, Sports Business, Personal Branding

So what is the CHARGE 25 Under 25 Index?

Which athlete’s brand is on the rise? Who should we sign to an endorsement deal? How did that trade/controversy/event impact this athlete’s brand?

We’ve been hearing these questions from clients for years. Scroll the internet and you’ll find a variety of names and opinions on the best personal brands, most of them subjective. We wanted to put some data behind our answers and remove subjectivity.

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May

25

Esports, Sports Business

Game changer: What the NBA’s move into esports really means

The National Basketball Association’s entrance into esports next year has created a big buzz in the esports world and even generated some mainstream media attention recently. 

But the real question is, do the NBA, the esports industry and, most importantly, the fans benefit from this new league? 

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May

18

Consulting, Sports Business

Mental Training Tips from a Sport Psychologist

St. Vincent Sports Performance consults with athletes using specialized and individualized mental skills training to get them ready for the "big game". The basic principles of this training can be practiced by anyone, not just athletes.

We’ve seen our guest blogger, Kacey Oiness, help athletes of all ages and ability levels prepare for the biggest games of their lives. Then we realized we can use some of her tips when we have our own version of "big games". Here’s a little more about how to use sport psychology principles to get primed for the big days in your career.

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May

16

Branding, Sports Business, Corporate Branding, Social Media

Stretching Your Marketing Budget with Social Influencers

As we mentioned in our previous blog, people trust influencer’s recommendations almost as much as those of their friends. According to Nielsen, trust in paid online/mobile advertising peaked at 48%. If the most trusted online ads are on par with social influencers (49%), it’s easy to see why an influencer campaign might make sense for you.

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