Aug

10

Esports, Sponsorships, Sports Business

Maximizing Your Esports Sponsorship ROI

Esports offer an unmatched sponsorship opportunity. As league and team structures develop, companies have a chance to take advantage of its steadily growing popularity. Becoming the primary sponsor of an esports team or player will allow your brand to garner a high level of exposure and return on investment (ROI) or return on opportunity (ROO).

Below are three levels of esports sponsorships. Which one is the best fit for your brand? Let’s look.

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Jul

05

Sponsorships, Motorsports, Working In Sports

Managing Partners in Motorsports with IndyCar’s Whitney Maenhout

What’s it like to manage partnerships in motorsports for some of the most recognizable brands in the world?

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May

01

Esports, Sponsorships, Sports Business

The Opportunity and Benefit of Collegiate Esports

A recent tweet in my timeline generated lots of engagement. The question raised was, “What is the role of the collegiate tier of esports?”

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Apr

27

Sponsorships, Sports Business

3 Reasons Why Mel Kiper Would be Great at Selling Sponsorships

NFL fans across the country will be glued to their televisions tonight, devouring ESPN’s coverage of the annual NFL Draft

As we have listened to Mel Kiper over the years describe athletes as if he’s selling the best product in the world, we couldn’t help but think of three reasons why he’d make an excellent sponsorship salesman.

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Feb

08

Branding, Consulting, Esports, Sponsorships, Sports Business, Personal Branding

Going Mainstream with eSports Players and Teams

As eSports continues to grow, one major lingering question remains: What will it take for eSports to reach the casual fan and cross over into the mainstream? 

For the die-hards, close matchups, great stats and in-game storylines are enough of a hook. But to attract casual fans, there needs to be something more. The players have to crossover because of their personalities, interests and activities away from the sport.

Here are three ways leagues and teams put their talent in a position to reach new and more fans.

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Dec

28

Events, Experiential Marketing, Sponsorships, Sports Business

Three Reasons Why Sponsoring Bowl Games Still Matters for Brands

The college football bowl world is changing on a yearly basis, it seems.

There are over 40 bowl games now, players are choosing their potential NFL careers over participating and the College Football Playoff has devalued every other bowl game.

However, that doesn't mean brands should stop sponsoring bowl games. Here are three reasons why.

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Dec

22

Esports, Sponsorships, Sports Business

Things to Consider When Hiring an Agent

As an emerging sport, eSports has few regulations on agents, making it even more important for athletes to do their due diligence before signing on the dotted line. 

Determining the right agent can be a daunting task and also one of the most important decisions eSports athletes will make early in their career.

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Dec

22

Esports, Sponsorships, Sports Business

What Can an Agent do for You?

An agent is often seen as the most valuable team member to a pro athlete. Why you might ask? Agents excel at maximizing a player’s revenue and, in some cases, developing sponsor relationships. 

In eSports, the value and complexity of commercial relationships are rapidly inceasing, leading many players and teams to turn to agents. These agents might just be the key to success and here’s why.

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Oct

05

Events, Experiential Marketing, Sponsorships, Sports Business

Three Keys to Event Sponsorship

Most events don't happen without sponsors, so how do you make sure your event is sponsor-friendly? Here are three keys to creating an event that is attractive to sponsors: 

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Jun

08

Branding, Sponsorships, Corporate Branding

How to Make Sure a Celebrity Endorser is Right for Your Brand

Picking an actress to wear your dress on the red carpet or an athlete to appear in your commercial is no easy task. It requires more research than just picking your favorite or asking a few colleagues who’s trending right now. 

Finding out how relevant a celebrity is among the audience you want to reach is one key to a successful endorsement. But how do you find out if your top pick – or current partner – is the right choice for your company? Thankfully there are a few ways to discover not just who’s more famous, but what ideals they represent, how they make people feel and what demographics they connect with.

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