Aug

15

Content Marketing, Social Media

Social Media Glossary: The Necessities

As social media constantly changes, it can be difficult to keep up with the ins and outs of the terminology. To help you stay with the times, we’ve created a basic social media glossary. From engagement to viral, we present terms and their definitions in the context of social media. Some you’ve likely heard, and others may be completely new. While we can’t help you discern how to correctly pronounce “GIF”, this guide will prove a helpful tool when deciphering social media lingo.

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Aug

08

Branding, Sports Business, Social Media

Three Ways to Increase PGA TV Ratings

With TV ratings being in flux for several sports, golf being one of them, the PGA Tour has worked hard to broaden its audience and appeal to younger fans. 

With The PGA Championship starting up this week, here are three ways we suggest the PGA can pursue this challenge.

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Jul

20

Sports Business, Personal Branding, Social Media

Surprises from the CHARGE 25 Under 25 Index

When we created the CHARGE 25 Under 25 index, we thought we knew which athlete brands were bubbling above the rest. Our goal was to put data first and remove subjectivity so this list is supported by facts, not opinion. Many of the names bandied about ended up making the list, but there were also several surprises in name, sport and market.

Here are three times the outcomes caught us by surprise.

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Jul

18

Consulting, Sports Business, Social Media

Four Essential Components of a Social Media Strategy

With nearly 3 billion people on social media, social presence is necessary for just about any organization in any industry, looking to promote brand visibility and foster engagement. Creating a social media strategy for your company can seem overwhelming, but there’s good news ahead! While every social media plan is unique based on target audience, each will always include four fundamental components. Consider these when developing a strategy, and you’ll be well on your way to building a strong social presence. 

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Jul

14

SEO, Small Business, Social Media

Attract Your Target Audience with Google Posts

Many small businesses struggle with the same problem: marketing their business. After you’ve completed the 4 basic marketing tasks for your business, it’s time to dive deeper into generating brand awareness.

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Jun

29

Content Marketing, Social Media

The 4 Don'ts of Social Media for Business

Social media has become a powerhouse tool for marketing and communicating, and the vast array of capabilities social media affords is exciting. 

With opportunities for businesses to connect and promote, social media presence has become a necessity for any company not wanting to get left in the dust. There is no definitive guide or rulebook for businesses to adhere to when either developing a social media strategy or evaluating a current one, as every strategy is different. There are, however, four pitfalls every business should avoid.

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Jun

23

Consulting, Content Marketing, Corporate Branding, Small Business, Social Media

4 Marketing Tips Every Small Business Needs to Know

According to the U.S. Bureau of Labor Statistics, nearly 20% of small businesses fail by the end of their first year.

That’s not exactly encouraging.

But there is good news.

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May

16

Branding, Sports Business, Corporate Branding, Social Media

Stretching Your Marketing Budget with Social Influencers

As we mentioned in our previous blog, people trust influencer’s recommendations almost as much as those of their friends. According to Nielsen, trust in paid online/mobile advertising peaked at 48%. If the most trusted online ads are on par with social influencers (49%), it’s easy to see why an influencer campaign might make sense for you.

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May

10

Branding, Corporate Branding, Social Media

Using Social Influencers to Promote Your Business

What is a social influencer?  

Simply put, it’s someone that has the trust of an audience. Often, but not always, it’s an audience within a specific industry or interest in a certain topic. It’s also usually a large one, but that can be subjective based on the area.

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Mar

22

Branding, Personal Branding, Social Media

Four Ways for Executives to Improve Their Social Media

As executives, we’re all busy, yet we all say social media is important. So, how do we get better on social media when we barely have time for lunch? 

First, why is it important? Your audience is on there, posting about their interests, hobbies and lifestyles. Digital is baked into every marketing plan, so you can get a better understanding of what it all means if you’re on the main networks yourself. We know you’re busy, so let’s get into some actionable ways to get better on social media immediately.

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