Oct

19

Branding, Small Business

Big Branding for Small Businesses

From local plumbers to Fortune 500 organizations, every company has a brand. Small and mid-sized businesses may feel like they don’t need a brand, but that’s off-base.

Before we dig in, let’s define a brand: it’s a unique statement about who you are and what you stand for. It’s more than a logo or a slogan and cuts to the core of a business.

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Sep

21

Consulting, Small Business

3 Reasons Your Small Business Idea Needs A Business Plan

This advice seems obvious, right?

You would think so, but sometimes the true value of a solid business plan is undersold. A good business plan helps you navigate through each stage of starting and managing your small business. Your business plan is the element you can use to convince people that working with you or investing in your business is the right choice. Essentially, your business plan is the resume for your small business and helps you…

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Sep

19

Consulting, SEO, Small Business

How to Build an SEO Budget for your Small Business

SEO is a complicated topic to understand, much less to budget for. Good budgets should be based on more than a shot in the dark, but if you’re not familiar with the area, how can you make informed projections?

Of course, there is no one answer for every situation, but there are a few levels of SEO work that cover most small businesses. These projections should let you know if you’re getting a decent deal. A higher price tag may also not be a deal breaker- many SEO companies can charge more, because they have a long history of proving Returns on Investment.

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Sep

12

Content Marketing, SEO, Small Business

SEO FAQ: A shortcut to sounding smart about SEO

Have you always heard that websites need to do SEO, but never understood the specifics? Want to be ready the next time your boss asks about SEO out of the blue? Here is a high-level look at what all of this SEO talk means.

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Jul

14

SEO, Small Business, Social Media

Attract Your Target Audience with Google Posts

Many small businesses struggle with the same problem: marketing their business. After you’ve completed the 4 basic marketing tasks for your business, it’s time to dive deeper into generating brand awareness.

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Jun

23

Consulting, Content Marketing, Corporate Branding, Small Business, Social Media

4 Marketing Tips Every Small Business Needs to Know

According to the U.S. Bureau of Labor Statistics, nearly 20% of small businesses fail by the end of their first year.

That’s not exactly encouraging.

But there is good news.

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Mar

29

Content Marketing, SEO, Small Business

SEO Tips for Small Businesses

As a small business, search engine optimization (SEO) should be a large part of your marketing plan/strategy. Before we get into some tips to use for your business here are some notes about SEO.

SEO helps you improve your ranking and increase exposure on search-engines, specifically in geo-targeted locations like cities or states. For example, if someone in Atlanta searches "sports marketing agency" they will get different results than if someone in Indianapolis searches for the same keywords. 

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